Video & Motion Design Principal at Via

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Transportation, TechnologyIndustries

Requirements

A world-class motion designer with a minimum of 8+ years of experience in leading technology companies or high-growth SaaS/B2B organizations
Deep expertise in translating complex technical concepts (i.e., data science visualizations, technical product infrastructure flows, process optimization algorithms) into intuitive, high-impact motion graphics
A big-picture thinker who can seamlessly move between high-level conceptualization and pixel-perfect execution, under tight deadlines
Proven experience in designing, documenting, and implementing comprehensive motion design systems and component libraries for global brand scalability
Experience in generative AI, computational design tools, and real-time rendering pipelines
Technical stack mastery across Adobe Creative Suite, Cinema 4D/Blender, Figma, and interaction design/prototyping tools
Exceptional project management and collaboration skills, and a track record of successfully leading major cross-functional design initiatives

Responsibilities

Elevate craft and output: Define, champion, and enforce industry-leading motion design quality, reflecting Via’s position as a global technology leader. Continuously explore and adopt new practices to push our motion design capabilities
Strategic conceptualization: Lead high-stakes projects, transforming complex information into clear, impactful motion narratives that drive outcomes. Collaborate cross-functionally to translate partner needs into crafted digital experiences
Systemic scalability: Evangelize design within the organization and architect net new, scalable motion guidelines, principles, and component-based systems that empower cross-functional partners and external agencies to operate autonomously while maintaining brand fidelity
Cross-functional leadership: Senior subject matter expert, leading project management and execution across Partner & Product Marketing, Communications, Growth, Partnerships, Policy, and Finance. Bridge technical complexity and visual simplicity
Mentorship and development: Actively mentor creative peers, instilling a deep understanding of craft, technical rigor, and AI-accelerated workflows to elevate the entire design organization's capabilities
Accelerated production: Lead the integration of AI tooling and emerging creative technologies into the motion design stack for optimized, high-velocity processes to reduce production cycles without sacrificing quality
Digital design pro: Communicate ideas through research, user/customer journey, wireframes/storyboards, prototypes, and final production. Product and UX/UI design knowledge is a plus for conveying features and benefits
Empathetic approach: Address audience pain points through approachable design. Collaborate with product designers and partnerships to align goals and bridge knowledge gaps

Skills

Key technologies and capabilities for this role

Video ProductionMotion GraphicsMotion DesignAfter EffectsPremiere ProStorytellingProject ManagementBrand GuidelinesCreative Direction

Questions & Answers

Common questions about this position

Is this role remote or based in a specific location?

This role is based in New York City.

What is the salary range for this position?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need a minimum of 8+ years as a world-class motion designer, with skills in strategic conceptualization, scalable motion systems, cross-functional leadership, mentorship, AI tooling integration, and digital design communication.

What does the team structure look like for this position?

The role reports directly to the Creative Director of the in-house studio, which is responsible for elevating Via, Citymapper, and Remix brands, and involves cross-functional collaboration with teams like Partner & Product Marketing, Communications, Growth, Partnerships, Policy, and Finance.

What makes a strong candidate for this Video & Motion Design Principal role?

A strong candidate is a skilled video storyteller and motion designer with 8+ years of experience who excels at emotionally engaging audiences, thinking strategically, staying highly organized, leading high-stakes projects, and integrating AI-accelerated workflows.

Via

Digital transportation solutions and network optimization

About Via

Via improves transportation systems by creating efficient digital networks for various clients, including urban and rural residents, corporate employees, students, and patients. Their TransitTech technology offers flexible mobility solutions that enhance convenience and efficiency while reducing costs, especially in student transit. Via also provides planning and scheduling services through their Remix platform, along with the Citymapper for Cities app, which offers insights to strengthen transit networks. The company's goal is to leverage digital technology to enhance transportation efficiency and improve the overall rider experience.

New York City, New YorkHeadquarters

2012Year Founded

$862.9MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consulting, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive salaries and equity packages.

Health and wellness benefits.

Local volunteer opportunities.

Support for all new parents.

Learning opportunities through our Via-Versity.

Employee Resource Groups.

Risks

Increased competition from AI-integrated transit solutions could challenge Via's market position.

Potential regulatory scrutiny may complicate Via's acquisition of Citymapper.

Expansion in underserved zones may face logistical challenges or community pushback.

Differentiation

Via transforms rigid transit systems into dynamic, on-demand networks.

Via's TransitTech serves diverse clients, from urban dwellers to rural residents.

Via's Citymapper for Cities app provides comprehensive passenger insights.

Upsides

Via's partnership with King County Metro addresses first- and last-mile transit needs.

Microtransit pilot programs with Summit County highlight Via's innovative solutions.

Via's potential acquisition of Citymapper could enhance its Mobility as a Service offerings.

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