Vice President, Search & Generative Engine Optimization at Kick

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceutical, Life Sciences, Digital MarketingIndustries

Requirements

10+ years of digital marketing experience, with minimum 5+ years leading organic search/SEO in an agency or in-house setting (agency experience strongly preferred)
Proven track record of building and scaling search/organic programs in complex, regulated environments (healthcare/pharma preferred)
Deep expertise in SEO fundamentals: technical SEO, on-page & off-page, site architecture, mobile/UX, performance, international SEO
Demonstrated curiosity and hands-on experience with emerging generative search/GEO: e.g., optimizing content for AI-driven discovery, structured data/knowledge-graph work, entity/semantic optimisation, conversational query formats
Ability to develop content-architecture and workflows that make content “answer-engine friendly” (clear structure, entity signalling, Q&A formats, high-authority references)
Data-driven mindset: ability to define KPIs, dashboards, analysis

Responsibilities

Define and lead the agency’s organic search strategy across pharmaceutical/healthcare clients, combining traditional SEO with Generative Engine Optimization (GEO) to drive visibility and conversions
Build and lead a cross-functional team of SEO analysts, technical SEO engineers, content strategists, data scientists, GEO specialists, and partner/vendor resources
Design frameworks and workflows that optimise web properties, content assets, knowledge-bases and other brand media for generative engines (i.e., AI-powered answer surfaces, conversational discovery platforms, zero-click environments)
Partner with medical, regulatory/compliance, content and creative teams to ensure content is structured for discoverability (entities, schema markup, knowledge graphs, AI-citations), meets E-E-A-T standards (expertise, experience, authoritativeness, trustworthiness) and aligns with regulated pharma/health-communications protocols
Create measurement-and-reporting frameworks beyond traditional SEO metrics (rankings, traffic) to include: branded query share, generative-engine citation visibility, zero-click risk, conversational/query surfaces, conversion or engagement outcomes tied to GEO surfaces
Closely monitor and interpret search/AI trends (search engine algorithm changes, LLM behaviour, generative-engine sourcing, structured data/semantic web developments, voice/multimodal search) and translate into agency capability, tool-stack and client strategy
Collaborate with paid media, earned media/PR, analytics and data science to ensure organic + generative surfaces are integrated into overall media plans and client media ecosystems
Manage budget, vendor/tool selection (SEO technology stack, AI-search visibility tools, schema/knowledge-graph tools), P&L for the organic/GEO function
Act as thought-leader within the agency and externally: speak to clients and prospects on the changing search/AI landscape, lead training for internal teams, shape strategic positioning of the agency in the organic+GEO space
Ensure compliance with global/regional pharma/healthcare regulatory frameworks and privacy/data-governance regimes (FDA, GDPR, etc.) in all organic/GEO initiatives

Skills

SEO

Generative Engine Optimization

GEO

Technical SEO

Content Strategy

Data Science

Schema Markup

Knowledge Graphs

E-E-A-T

Organic Search Strategy

Kick

Financial management for small businesses and creators

About Kick

Kick.co helps small business owners, freelancers, and creators manage their finances more effectively. The company offers a range of services that simplify bookkeeping, maximize tax deductions, and provide cash back opportunities. Users connect their debit or credit cards to Kick.co's platform, which automatically categorizes their business income and expenses, saving them significant time and reducing audit risks. Kick.co operates on a subscription model, providing both automated and human-assisted support, ensuring users receive timely and personalized financial advice. Unlike traditional banks, Kick.co partners with Blue Ridge Bank N.A. to offer banking services. The goal of Kick.co is to help its users save time and money, with the average member saving around $15,452 annually through tax deductions and cash back, while also fostering a community for sharing financial tips.

Palo Alto, CaliforniaHeadquarters

2021Year Founded

$8.8MTotal Funding

SEEDCompany Stage

FintechIndustries

11-50Employees

Benefits

Paid Vacation

Company Equity

Risks

Increased competition from new AI-driven bookkeeping startups.

Sudden influx of users may strain Kick's resources and service quality.

Dependence on Blue Ridge Bank N.A. for banking services poses potential risks.

Differentiation

Kick offers a unique social banking platform for crowdsourcing tax deductions.

The platform automates bookkeeping, saving users 40 to 80 hours annually.

Kick combines AI-driven advice with human-assisted support for personalized financial management.

Upsides

Kick can capture market share from Bench's 12,000 former clients.

Recent $9 million funding supports growth and AI-driven financial solutions.

Increased demand for automated bookkeeping due to Bench's shutdown.

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