Vice President, Creator Health & Wellness at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health, Wellness, PharmaceuticalIndustries

Requirements

6-8+ years of digital/social marketing experience
Bachelor’s degree
Functional knowledge of paid social and optimization processes and tools, and effectively understands how paid social interacts with influencer marketing
An understanding of health and wellness dynamics in communication, including regulatory considerations and processes
Growth mindset, considering how to contribute to client and business development along with building out a team of health creator specialists
Master storyteller; someone that doesn’t just read the slides to a room but talks through the story
Organized, and attentive to detail
Collaborative spirit and thriving in a close team environment
Excellent project management skills with an eye for detail, including drafting contracts, negotiating fees, collaborating with team members to execute, and following through
Expert grasp of social media platforms such as Facebook, TikTok, Twitter, Instagram and YouTube
Organization, managing time effectively, managing multiple projects simultaneously and results-driven mentality
Seamlessly able to work closely with planning and creative internal teams to drive business outcomes
Strong client management skills with the ability to understand business needs and contribute to the development and execution of strategic plans
Significant experience in influencer marketing programs and well versed in the fundamentals of influencer marketing including concepting, negotiating, planning, management and reporting
Exhibit experience and comfort in health spaces, potentially including work on consumer wellness brands, pharmaceutical brands and nonprofit organizations

Responsibilities

Help drive accounts via influencer engagement and lead teams of professionals to successfully conceptualize and execute influencer/creator marketing programs
Building and managing client relationships, presenting concepts, and developing strategies
Budget management, research and contract negotiations
Delivering clear POVs on digital trends
Work across integrated teams including health + wellness, paid amplification and analytics
Staffing, resourcing and overall H&W digital team leadership
Manage multiple, concurrent influencer marketing campaigns, from one-off executions to long term, relationship-based programs with the support of a junior team
Contribute to the agency’s new business pitch process, and continually mine for opportunities for organic growth on existing accounts
Serve as trusted advisor for a variety of clients and internal stakeholders as it pertains to emerging technologies, influencers and trends
Develop strong budgeting POVs and lead negotiations with influencers, talent and their agents to execute against budgeting parameters
Understand the intersection of influencer marketing with other disciplines in the digital space, including paid, and make strategic recommendations to clients based on this knowledge and expertise
Provide strong leadership and coaching to junior team members
Manage staffing grids and team allocations to balance workload, optimize utilization, and anticipate future resourcing needs

Skills

Influencer Marketing

Creator Marketing

Contract Negotiation

Budget Management

Team Leadership

Client Relationship Management

Campaign Management

Strategy Development

Trend Analysis

New Business Development

Talent Negotiation

Research

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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