U.S. Category Design Manager at Halborn

Warren, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Health and WellnessIndustries

Requirements

Senior strategic creative leader capable of shaping, evolving, and driving end-to-end visual brand experience across a category portfolio
Ability to define Design vision, creative strategy, and brand expression systems for multiple brands and product lines in the US market
Expertise in determining what the brand should look, feel, and mean to consumers
Skills in creating new brand assets, identity systems, and experience principles
Role as creator, innovator, orchestrator, and strategic design partner influencing senior leaders across insights, R&D, marketing, digital, and Innovation
Ability to ensure portfolio recognition for remarkable, emotionally resonant, human-centered brand experiences driving business growth and brand love

Responsibilities

Lead the creation and evolution of category-wide visual brand strategies, identity systems, and design frameworks
Define the creative direction for multiple brands, ensuring distinctiveness, meaning, and equity growth
Partner with the US Director of Design to shape the Design vision and long-term roadmap for the category
Create and steward new distinctive brand assets, packaging principles, experience guidelines, and visual languages
Lead brand redesigns, innovations, and visual transformations to elevate relevance and differentiation
Design and direct end-to-end consumer and healthcare professional experiences across omnichannel environments (packaging, digital, retail, experiential, emerging platforms)
Ensure brand experience is cohesive, emotionally resonant, and aligned with human-centric principles
Serve as the creative and design lead for category/product teams, inspiring collaboration and elevating creative standards internally and with agency partners
Partner cross-functionally with insights, data strategy, R&D, marketing, technology, and product leaders to bring breakthrough ideas to life
Influence upstream decision making through design thought leadership and consumer-driven insight translation
Contribute to ideation of new value propositions, innovation platforms, and experiential concepts
Bring external inspiration (cultural trends, design futures, human behavior, category insights) to fuel breakthrough creative thinking
Define creative standards and brand rules that guide execution partners and agencies
Ensure creative direction translates into consistent, intentional brand building across all activations
Inspire a culture of design thinking, creativity, and experimentation

Skills

Key technologies and capabilities for this role

Creative StrategyBrand DesignVisual IdentityDesign LeadershipBrand ExperienceStrategic DesignPortfolio ManagementDesign Systems

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What are the key responsibilities of the Category Design Manager?

The role involves leading category-wide visual brand strategies, creating brand assets and identity systems, designing end-to-end consumer experiences, and serving as creative lead across functions.

What is the company culture like at Haleon?

Haleon has an agile, performance-focused culture driven by the 'Win as One' strategy, emphasizing purpose, humanity, and bold ambitions.

What makes a strong candidate for this position?

A strong candidate is a senior strategic creative leader skilled in shaping visual brand experiences, defining design visions, creating brand systems, and partnering cross-functionally to drive business growth.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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