TV Lead at Kalshi

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Advertising, MediaIndustries

Requirements

5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
Established relationships with networks, stations, and media vendors a strong plus
Proven experience optimizing campaigns based on data and measurable KPIs
Excellent negotiation skills, analytical thinking, and attention to detail
Ability to thrive in a fast-paced, experimentation-heavy environment
Bachelor’s degree required; relevant marketing, advertising, or communications background preferred

Responsibilities

Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI
Build and maintain strong relationships with networks, stations, DSPs, and media partners
Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
Work with analytics teams to interpret results and translate insights into actionable next-steps
Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
Translate campaign performance into clear insights for senior leadership
Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
Ensure campaigns deliver within budget while meeting efficiency targets
Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts

Skills

Key technologies and capabilities for this role

TV BuyingMedia StrategyCTV/OTTAudience AnalysisRatings AnalysisReach/FrequencyCampaign ExecutionMedia NegotiationInventory ManagementPerformance MetricsCustomer AcquisitionLinear TVVideo Platforms

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This information is not specified in the job description.

What salary or compensation does this TV Lead role offer?

This information is not specified in the job description.

What key skills are needed for the TV Lead position?

Key skills include developing TV buying strategies, analyzing audience data and performance metrics, campaign execution and optimization, vendor relationship management, and budget management.

What is the company culture like at Kalshi?

Kalshi seeks passionate and outlier members excited to embark on a long journey in uncharted territories toward building the future of the financial system.

What makes a strong candidate for the TV Lead role?

A strong candidate is seasoned in media strategy, with expertise in TV buying, audience analysis, campaign optimization, vendor negotiations, and cross-functional collaboration to drive customer acquisition.

Kalshi

Regulated exchange for event contracts trading

About Kalshi

Kalshi operates as a regulated exchange where traders can speculate on the outcomes of various events through a unique product called 'event contracts.' These contracts allow investors to bet on whether specific future events will happen, such as changes in Covid-19 statistics or legislative decisions in Congress. The platform expands the traditional futures market by addressing new economic risks, making it accessible to both individual investors and institutional traders who want to hedge or speculate on significant events. Kalshi earns revenue by charging transaction fees on trades made on its platform. What sets Kalshi apart from its competitors is its regulatory approval from the Commodity Futures Trading Commission (CFTC), which allows it to offer this new asset class in a compliant manner.

New York City, New YorkHeadquarters

2019Year Founded

$29.3MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Company Equity

Risks

Emerging competitors like Polymarket could draw users away from Kalshi.

Legal challenges may arise over event contracts being seen as gambling.

Volatility in political events could lead to financial losses for Kalshi's users.

Differentiation

Kalshi is the first US federally regulated exchange for event contracts.

Kalshi offers unique exposure to specific events, unlike traditional stocks or bonds.

Kalshi's platform is backed by prominent investors like Sequoia and Charles Schwab.

Upsides

Growing interest in event-driven trading boosts Kalshi's market potential.

Advancements in AI enhance prediction accuracy on Kalshi's platform.

Increased regulatory clarity encourages more financial institutions to use Kalshi.

Land your dream remote job 3x faster with AI

Try Jobo Free