Trade Marketing Analyst at Stanley Black & Decker

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Manufacturing, ToolsIndustries

Requirements

Student of the last 2 semesters of bachelor’s degree in Marketing, Business Administration or Industrial Engineering
Strong analytical skills, with demonstrated experience in data analysis, reporting, and visualization using Excel and Power BI
Familiarity with social media strategies and platforms
Database Management
Strong Oral and Written Communication skills
Networking: able to conduct yourself with team members
Results Oriented
Numeric and analytic skills, with the ability to transform data into actionable insights and clear reports

Responsibilities

Conduct advanced database analysis, leveraging tools such as Excel and Power BI for the management, update, and visualization of sell-out reports, as well as the analysis of top SKUs and customer performance
Develop and deliver comprehensive reporting dashboards to support decision-making and business strategy
Benchmark Project: general follow up of test project and accomplishment of commitment dates, monthly research and consolidation of competitors' best practices across México using analytic and reporting tools
Provide general support to KAM´s requests, including the preparation of data-driven presentations and reports
Support the marketing team in daily administrative tasks: Basic presentations for business opportunities, purchase orders, maintenance of catalogs and databases, etc., with a focus on efficiency through Excel and Power BI
A&P Budget support in the control and reporting of expenditures, utilizing Excel for budget tracking and analysis
Branding and visibility plan in POS
Organization and operation of events, fan fest, activation
KPI´s Measurement of Promotors, using analytic and reporting tools to track performance and generate actionable insights
Samples control
Material inventory control in the distribution center (entrances and material output)
Follow-up to suppliers for order delivery

Skills

Excel

Power BI

Data Analysis

Reporting Dashboards

SQL

Visualization

Benchmarking

Competitor Analysis

Presentations

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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