Technology PR Manager at Lucid Motors

Newark, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Electric VehiclesIndustries

Requirements

5+ years of PR work experience, either agency or in-house
Energetic and self-motivated with a proven track record of managing complex logistics on tight timelines
Enjoys a fast-paced, high-growth environment
Excellent communication skills, including the ability to write drafts of press releases, executive documents, and media alerts
Highly organized and able to prioritize
Experience with automotive/EV, consumer tech/electronics, software, luxury goods and lifestyle, travel, or transportation industries (huge plus)
Willingness to learn about Lucid’s electric vehicles and technology at a layperson level
Bachelor’s Degree required
Ability to work 100% onsite in Newark, CA

Responsibilities

Drive Lucid’s media communications on topics including cutting-edge technology powering efficiency and sustainability, user interface design, advanced driver assistance systems (ADAS), vehicle charging, and over-the-air software updates
Support logistics and operations for North American press fleet, including coordinating with media and third-party partners to schedule and deliver press fleet vehicles, and managing maintenance, service, and transport of press vehicles
Plan and support media events at Lucid HQ and potentially elsewhere in the US
Contribute to development of press releases, internal Q&A documents, and other external communications
Create and contribute to executive briefing documents and thought leadership presentations using a consistent, high-level brand narrative
Collaborate with Lucid’s marketing, social media, and other relevant teams to expand the reach of the company’s technology story across online channels
Manage coverage tracking for all business, product, industry, and competitive news, including compilation and distribution of a daily news scan to Lucid leadership team and key stakeholders

Skills

Key technologies and capabilities for this role

Public RelationsMedia RelationsPress ReleasesEvent PlanningFleet LogisticsTechnology CommunicationsEV TechnologyADASOTA UpdatesMedia Events

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This role is 100% onsite in Newark, CA.

What experience is required for this position?

Candidates need 5+ years of PR work experience, either agency or in-house.

What key skills are needed for the Technology PR Manager role?

The role requires excellent communication skills including writing press releases and executive documents, plus being energetic, self-motivated with a track record of managing complex logistics on tight timelines.

What is the salary for this position?

This information is not specified in the job description.

What kind of work environment can I expect at Lucid Motors?

You'll work in a fast-paced, high-growth environment alongside accomplished minds, in a community for innovators focused on sustainable mobility.

Lucid Motors

Manufactures luxury electric vehicles in USA

About Lucid Motors

Lucid Motors manufactures electric vehicles (EVs) in California, focusing on high-performance and luxury models for environmentally conscious consumers. The company designs and assembles its vehicles in the U.S., utilizing advanced in-house technology that enhances efficiency and extends driving range. This technology allows for longer travel distances with fewer batteries, making the vehicles lighter and more sustainable by reducing the need for precious metals. Lucid Motors differentiates itself from competitors by employing a direct-to-consumer sales model, which enables them to manage the entire customer experience from design to service. Their product lineup includes various models like the Pure AWD, Touring, and Grand Touring, along with incentives such as Pro Credits and Air Credits for timely deliveries. The goal of Lucid Motors is to transform the automotive industry through sustainable technology and provide luxury electric vehicles that meet the needs of modern consumers.

Newark, CaliforniaHeadquarters

2016Year Founded

$3,537.8MTotal Funding

IPOCompany Stage

Automotive & Transportation, EnergyIndustries

5,001-10,000Employees

Benefits

Family Medical Leave

Remote Work Program

Health & Wellness - Dental Benefits, Disability Insurance, Flexible Spending Account (FSA), Health Insurance Benefits, Life Insurance, Vision Benefits, Fitness Subsidies

401(K)

Paid Volunteer Time

Paid Holidays

Paid Sick Days

Risks

Increased competition from luxury automakers like Mercedes-Benz and BMW.

Potential delays in Panasonic's battery supply could affect production timelines.

Direct-to-consumer model may struggle in regions with strong dealership networks.

Differentiation

Lucid Motors offers advanced EV technology with longer range and fewer batteries.

The company uses a direct-to-consumer sales model, bypassing traditional dealerships.

Lucid Assistant, a voice AI feature, enhances user experience in their electric vehicles.

Upsides

Collaboration with Panasonic enhances vehicle range and performance in the luxury EV market.

Strategic price cuts and stock sale provide financial stability for future growth.

Expansion into Detroit accelerates development of new models and technologies.

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