Stagiaire Marketing (F/H) at Target

La Défense, Ile-de-France, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Flooring, Sports Surfaces, ManufacturingIndustries

Requirements

Currently enrolled in Master I or II in IAE or Business School, with a specialization in marketing
Some prior work experience (internship) is preferred

Responsibilities

Analyze and evaluate the current website structure to identify strengths and areas for improvement
Conduct a comparative analysis of competitor tools and websites, creating reports summarizing findings
Verify the consistency of information across tools and channels, ensuring the accuracy and completeness of data
Implement a competitive monitoring system to track market trends and competitor activities
Prepare regular competitive intelligence reports for the Marketing team
Work collaboratively with various stakeholders to complete assigned projects

Skills

Competitive Analysis

Benchmarking

Website Analysis

Competitive Intelligence

Report Writing

Market Monitoring

Data Verification

Stakeholder Collaboration

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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