Stage - Brand Marketing Specialist (H/F) at Withings

Issy-les-Moulineaux, Île-de-France, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

HealthTech, TechnologyIndustries

Requirements

Business school or equivalent education
Ideally, a first experience of six months in marketing within a creative context
Passionate about video production and the world of social networks
Knowledgeable about TikTok trends and comfortable in front of and behind the camera
Mastery of editing tools (CapCut, Premiere Pro, Final Cut or equivalent software)
Interested in health and tech, curious and comfortable with technical subjects
Good communication in English (German is a plus)

Responsibilities

Design and produce short videos adapted to TikTok, Reels, and Shorts formats
Be proactive in creating content: trends, challenges, storytelling, product staging
Film and edit dynamic videos, incorporating effects, transitions, and subtitles
Optimize videos to maximize engagement and organic reach
Participate in the ideation and planning of TikTok posts, in line with the brand strategy
Assist with the management of the editorial calendar and the publication of content
Conduct a watch on TikTok trends, best practices, and innovative formats
Contribute to the relationship with UGCs (User-Generated Content) and help manage content produced by the community
Participate in projects related to influencers: identifying new profiles, following up on collaborations, etc

Skills

TikTok

Reels

Shorts

Video Production

Video Editing

Content Creation

Social Media Management

Trend Analysis

UGC

Influencer Management

Withings

Designs and manufactures smart health devices

About Withings

Withings focuses on digital health technology by creating smart health devices like the ScanWatch, which monitor health metrics such as steps, sleep patterns, heart rate, and oxygen saturation. These devices cater to health-conscious individuals, athletes, and content creators who want to track and enhance their health and fitness. Customers can buy products directly from the Withings website, with flexible payment options including pay-later plans and interest-free installments, along with a 30-day return policy for added convenience. The accompanying mobile app syncs with the devices to help users track long-term health trends, fostering engagement and loyalty. Withings distinguishes itself through its award-winning customer service and a global community of over 1 million users who support each other in their health journeys. The company's goal is to empower individuals to take control of their health through accessible technology and community support.

Issy-les-Moulineaux, FranceHeadquarters

2008Year Founded

$89.5MTotal Funding

SERIES_BCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from AI-powered health devices could challenge Withings' market position.

Complexity and installation issues of Omnia mirror may deter potential buyers.

Regulatory scrutiny on new health solutions like BPM Vision may delay market entry.

Differentiation

Withings offers a comprehensive range of smart health devices, including the ScanWatch.

The Omnia smart mirror provides a 360-degree view of health, enhancing user engagement.

Withings' direct-to-consumer model with flexible payment options sets it apart in the market.

Upsides

AI integration in devices like Omnia enhances personalized health insights and user satisfaction.

Expansion into cardiovascular health with BPM Vision and Cardio Check-Up attracts health-conscious consumers.

Growing interest in at-home health monitoring boosts demand for Withings' smart devices.

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