Staff Product Manager – MarTech at Taco Bell

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Quick Service Restaurants, RestaurantsIndustries

Requirements

Bachelor’s degree in Marketing, Business, or Technology or similar background
8+ years of experience in Loyalty or Marketing Technology and/or as a Product Manager in a SaaS environment
Experience in building, scaling, and integrating marketing technology solutions and working with engineering/QA teams throughout the entire product/software lifecycle
Demonstrated ability in analyzing data to develop fact-based recommendations to solve problems as well as understanding architecture diagrams and API documentation
Strong experience in vendor management, RFPs/sourcing, contracts, and budget management
Understanding of omni-channel customer experience strategies and how to leverage and integrate offline and online technologies (e.g., POS/Kiosk/Digital Menu Boards and mobile/ecommerce/CRM)
Proficiency in agile/scrum methodology and JIRA/Confluence is preferred

Responsibilities

Act as the primary liaison between Marketing, Digital, and Technology teams to translate business goals into MarTech solutions and roadmaps
Lead the identification, evaluation, and implementation of marketing technology platforms (e.g., loyalty, CRM, offers engine, personalization, analytics, MarTech orchestration)
Partner with stakeholders to define and measure KPIs for MarTech initiatives, ensuring alignment with business objectives and customer experience goals
Collaborate with solution architects, product managers, and engineering teams to deliver integrated, scalable, and innovative MarTech solutions
Manage vendor relationships, contracts, and budgets for MarTech platforms, ensuring value, compliance, and performance
Analyze data and market trends to recommend enhancements, solve business challenges, and drive continuous improvement
Champion omni-channel customer experience strategies, integrating online and offline touchpoints (POS, mobile, e-commerce, CRM, digital menu boards, etc.)
Facilitate agile ways of working, leveraging tools like JIRA and Confluence to ensure transparency and delivery excellence

Skills

Product Management

MarTech

Marketing Technology

Roadmap Planning

Vendor Evaluation

Cross-functional Collaboration

Customer Engagement

Loyalty Programs

Personalization

Taco Bell

Fast-food chain serving Mexican-inspired cuisine

About Taco Bell

Taco Bell offers a variety of Mexican-inspired fast food items, including tacos, burritos, and quesadillas, primarily in the United States with a global franchise presence. The company differentiates itself by frequently introducing unique and limited-time menu items that attract customers. Its business model combines company-owned and franchised locations, allowing for rapid growth while minimizing costs. Taco Bell aims to maintain a strong brand presence and enhance community engagement through initiatives like the Taco Bell Foundation.

Irvine, CaliforniaHeadquarters

1962Year Founded

$13.7MTotal Funding

DEBTCompany Stage

Food & Agriculture, Consumer GoodsIndustries

10,001+Employees

Benefits

Hybrid Work Options

Onsite Childcare

Paid Vacation

Parental Leave

401(k) Company Match

Comprehensive Medical & Dental

Gym Membership

Risks

Entry into the chicken nugget market faces competition from McDonald's and Chick-fil-A.

Closure of Brookhaven location suggests potential site selection or market saturation issues.

AI voice ordering could lead to dissatisfaction if technology fails or privacy concerns arise.

Differentiation

Taco Bell offers a unique Mexican-inspired menu with innovative limited-time offerings.

The brand's franchise model allows rapid expansion with minimized capital expenditure.

Taco Bell's affiliation with Yum! Brands provides shared resources and market insights.

Upsides

Crispy Chicken Nuggets with Hidden Valley Ranch Sauce could attract new customers.

Live Más Café diversifies offerings, tapping into the growing specialty drinks market.

AI-powered voice ordering enhances efficiency and customer experience in over 300 locations.

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