Sr. Specialist, Marketing at Santander

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, BankingIndustries

Requirements

Highly organized, process-driven, and assertive self-starter
Excellent project management, communication, and collaboration skills
Comfortable speaking with stakeholders at all levels, from peers to senior leadership

Responsibilities

Support the execution of multi-channel marketing programs to promote Santander’s products and services across dealer and customer segments
Manage marketing projects from intake through delivery, ensuring timelines, budgets, and objectives are met
Serve as a consultant to internal stakeholders, evaluating requests for alignment with strategic business priorities and marketing best practices
Collaborate with business units, marketing leaders, creative teams, and digital partners to translate complex needs into clear, actionable marketing plans
Assist in the development of campaign materials including emails, digital ads, brochures, social media posts, website content, and support for corporate and dealer events
Coordinate the production and delivery of assets, ensuring brand consistency, compliance, and quality across all channels
Support the creation and execution of internal marketing initiatives, including newsletters, blogs, and employee engagement communications
Monitor campaign performance, assist with reporting and analytics, and contribute to post-campaign reviews and continuous improvement efforts
Lead the coordination of project requests, ensuring proper intake, documentation, and routing through appropriate approval channels
Maintain organized project plans, timelines, and task tracking to ensure all deliverables meet established deadlines
Utilize and champion work management tools (e.g., Workfront, Asana, or equivalent) to streamline workflows, manage resources, and enhance transparency
Proactively identify opportunities to improve processes and increase operational efficiency across the marketing team
Ensure compliance with governance processes, legal standards, and data privacy regulations throughout project execution
Work collaboratively with peers and senior leaders to prioritize

Skills

Marketing

Email Marketing

Social Media

Digital Media

Project Management

Internal Communications

Brand Management

Stakeholder Management

Compliance

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters

1902Year Founded

$75MTotal Funding

POST_IPO_DEBTCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision

401k

Flexible PTO

Parental & sick leave

Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.

'Quishing' attacks pose a growing threat to consumer security.

Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.

The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.

Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.

Santander's renewable energy financing highlights commitment to sustainable investments.

Proactive cybersecurity measures enhance customer trust and protect digital assets.

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