Landed

Sr. Social Media Marketer

Indonesia

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess at least 5 years of experience in social media marketing or a related field, accompanied by a strong portfolio demonstrating successful campaigns. Proficiency in utilizing social media platforms such as Instagram, TikTok, Facebook, Pinterest, and Twitter (X) is essential, along with a solid understanding of social media analytics and the ability to translate data into actionable insights. Excellent communication and interpersonal skills, including experience in team leadership and mentoring, are required, alongside the ability to develop and execute creative social media campaigns aligned with brand objectives.

Responsibilities

The Sr. Social Media Marketer will develop and implement comprehensive social media strategies that align with organizational goals and target audience needs, creating and managing engaging content across various platforms. They will analyze performance metrics to optimize strategies and improve engagement, collaborate with cross-functional teams to ensure cohesive marketing efforts, and stay updated on industry trends and emerging platforms. Furthermore, the role involves mentoring team members, managing social media advertising campaigns, engaging with the online community, and developing a social media content calendar, utilizing social media management tools and content creation software.

Skills

Social Media Marketing
Content Creation
Social Media Platforms (Instagram, TikTok, Facebook, Pinterest, Twitter/X)
Social Media Analytics
Campaign Management
Social Media Advertising
Budget Management
Content Creation Tools
Team Leadership
Mentoring
Strategic Planning
Performance Metrics Interpretation

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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