Sr. Programmatic Media Analyst at LendingTree

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Financial Services, Digital MarketingIndustries

Requirements

Bachelor’s degree
3+ years of relevant marketing experience
Proven experience executing and optimizing digital advertising campaigns across various auction-based programmatic DSPs (e.g., Google Ads, DV360, Yahoo! DSP) and direct publisher partnerships
Experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, etc.)
Very comfortable working in Excel, working knowledge of Tableau
Experience working with third-party ad-serving systems is a plus
Strong analytical, interpersonal, communication and presentation skills
Self-motivated team player, with experimental mindset, able to execute effectively, communicate on new ideas and see projects through start to finish
Hard-working, creative, detail oriented and eager to learn and expand knowledge of online direct marketing and relevant emerging technologies
Familiarity with consumer lending and/or real estate is a plus
In or near Charlotte, NC (in-office presence required three days a week; no visa sponsorship)

Responsibilities

Manage and optimize programmatic display and native campaigns across DSPs and direct publisher partnerships to drive high-quality lead generation
Monitor daily budgets, adjust bid strategies (tCPA, tROAS, Max Conversions, etc.), and oversee P&L to ensure ROI targets are met
Leverage advanced audience targeting (demographics, in-market, custom segments, geo, dayparting) and publisher diversification to maximize performance
Test and iterate on creative, messaging, and landing page experiences in collaboration with creative, product, and compliance teams
Analyze large data sets in Excel/Tableau to identify performance trends, form hypotheses, and implement data-driven optimizations
Define, track, and report on KPIs such as CPL, CPA, ROAS, and lead quality; communicate insights to marketing and executive stakeholders
Stay informed on industry changes, new platform features, and the competitive landscape; evaluate and test new DSPs, data partners, and direct publishers
Partner with analytics, product, and engineering teams to improve tracking, attribution, and conversion funnels
Build strong vendor relationships to uncover opportunities, secure support, and influence roadmap priorities
Report to a Sr. Manager, Programmatic Marketing
Manage hands-on display and native advertising campaigns that drive qualified lead acquisition for LendingTree’s loan and banking products
Leverage both auction-based programmatic platforms and direct publisher partnerships to optimize performance
Be a member of a Programmatic Media team within the Marketing department

Skills

Excel

Tableau

DSP

Programmatic Display

Native Advertising

tCPA

tROAS

ROAS

CPL

CPA

Audience Targeting

Bid Optimization

Data Analysis

LendingTree

Online marketplace for financial products

About LendingTree

LendingTree connects consumers with various financial products and services, including loans, credit cards, and insurance. Users can fill out a single form on the LendingTree website to receive multiple offers from different lenders, allowing them to easily compare rates and terms. This platform simplifies the process of finding the best financial deals available. Unlike many competitors, LendingTree aggregates offers from multiple lenders, providing a transparent marketplace for consumers. The company's goal is to help individuals make informed financial decisions by offering a comprehensive range of financial solutions.

Charlotte, North CarolinaHeadquarters

1996Year Founded

$5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Comprehensive medical, vision and dental plans that include options for a pre-tax health savings account or flexible spending account, and an expansive network of doctors and hospitals best suited to meet your healthcare needs.

Mental health support services offering access to counseling, crisis intervention and virtual therapy.

A wellness discount on medical plan payroll deductions, plus reimbursement for your favorite healthy activities.

In-person or remote training with our fitness coordinator, along with a ton of workout challenges that will sweat you into shape.

Your choice of four different life insurance plans with 100% company-paid short-term and long-term disability insurance.

Market-competitive salaries.

Potential for biannual performance-based bonuses.

Annual grants of company stock that fully vest in just three years.

401(k) retirement savings plan with a company match.

Flexible Paid Time Off so you can take the time you need to refocus and recharge.

Ongoing career development and leadership training.

Awards and recognition for employees doing outstanding work.

Insightful career pathing so you can chart your growth here and beyond.

Tuition reimbursement if you decide to continue your education.

A culture ambassador program for high-performing employees who rep our culture the best.

Employee-led interest groups that focus on community service, diversity and inclusion, technology and more.

Paid maternity and paternity leave.

Up to $10,000 reimbursement for adoption-related expenses.

On-demand maternity, postpartum and return-to-work support and access to 24/7 virtual care for employees and their partners.

Company-funded IVF/IUI treatments after standard cost sharing is applied.

Risks

Self-service technologies may reduce consumer reliance on LendingTree's platform.

AI-driven financial services could threaten LendingTree's traditional lead generation model.

New regulatory challenges may arise from LendingTree's partnership with Coverdash.

Differentiation

LendingTree offers a comprehensive marketplace for diverse financial products and services.

The platform simplifies loan comparison by aggregating offers from multiple lenders.

LendingTree's partnership with Coverdash expands its offerings to include business insurance.

Upsides

AI-driven personalization can enhance LendingTree's tailored financial product offerings.

Embedded finance trends offer LendingTree opportunities to expand its product reach.

Digital wallets and contactless payments integration could reshape LendingTree's consumer experience.

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