Sr. Media Experimentation Manager - Digital Media (all genders) at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Digital Marketing, MediaIndustries

Requirements

Strong data science background
Expertise in marketing experiments
Test-and-learn methodologies
Statistical analysis
Experience with causal inference
Familiarity with A/B testing and other digital media tests
Understanding of regression-based measurement

Responsibilities

Own and drive the testing strategy for digital media, ensuring experiments answer critical business questions on incremental impact and media efficiency
Define clear hypotheses, test structures, KPIs, and statistical methodologies to ensure valid, actionable outcomes
Design incrementality tests (causal inference, time-based holdouts, A/B tests) across key platforms (Meta, Google, TikTok, etc.)
Provide clear guidelines to the Digital Media team on the setup and execution of the tests
Partner with Full Funnel Marketing and Media Analytics team to establish best practices and frameworks in causal inference, holdout methodologies, and regression-based measurement
Partner with Design & Content teams to test content effectiveness and drive data-backed creative iteration
Stay at the forefront of media measurement trends, data science methodologies, and marketing analytics innovations, bringing new testing approaches

Skills

Key technologies and capabilities for this role

Data ScienceMarketing ExperimentsA/B TestingCausal InferenceStatistical AnalysisRegressionIncrementality TestsTest-and-Learn Methodologies

Questions & Answers

Common questions about this position

What is the salary for this Sr. Media Experimentation Manager role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills are required for this role?

The role requires a strong data science background, expertise in marketing experiments, test-and-learn methodologies, statistical analysis, experience with causal inference, familiarity with A/B testing and other digital media tests, and understanding of regression-based measurement.

What is the company culture like at Zalando?

Zalando is committed to being inclusive by design and does not discriminate based on gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status, with resources dedicated to diversity and inclusion.

What makes a strong candidate for this position?

A strong candidate will have a strong data science background with expertise in marketing experiments, test-and-learn methodologies, statistical analysis, causal inference, A/B testing, and regression-based measurement to lead data-driven testing strategies.

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Hybrid Work Options

Company Equity

Professional Development Budget

Visa Support

Wellness Program

Risks

Acquisition of About You may strain financial resources and affect profitability.

Virtual Fitting Room may face technological challenges and user adoption issues.

Competition from Vestiaire Collective's AI advancements could threaten Zalando's market position.

Differentiation

Zalando offers a seamless shopping experience with free delivery and returns.

The company invests heavily in technology for efficient operations and customer satisfaction.

Zalando's wide selection includes both well-known and emerging fashion brands.

Upsides

Acquisition of About You could expand market share in European fashion e-commerce.

Virtual Fitting Room may reduce return rates and improve customer satisfaction.

Zalando Partner platform could enhance third-party seller experience and increase commission revenue.

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