[Remote] Sr. Manager, Product Marketing at Foodsmart

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Nutrition, Digital Health, Food TechnologyIndustries

Requirements

(Not explicitly listed in the job description)

Responsibilities

Own launch strategy for new products and features (e.g., pharmaceutical companion tools, SNAP/WIC integrations, clinical program enhancements)
Develop clear GTM plans that align product capabilities with payer/provider and member needs
Collaborate with Comms, Clinical, Product, and Sales to execute launch campaigns that drive engagement and adoption
Craft messaging frameworks that clearly communicate value to multiple audiences: health plans, providers, employers, and members
Ensure messaging aligns with Foodsmart’s core foodcare narrative and brand voice
Maintain and evolve a messaging architecture that scales across product lines and segments
Build and maintain product one-pagers, pitch decks, ROI calculators, FAQs, and competitive talking points
Partner with Sales and BD teams to ensure consistent, on-brand messaging across RFPs, partner meetings, and proposals
Track collateral usage and impact on win rates and deal velocity
Lead win-loss analysis and translate findings into actionable product feedback

Skills

Key technologies and capabilities for this role

Product MarketingData-Driven Decision MakingHealthcare MarketingDigital PlatformsNutrition MarketingB2B MarketingStrategic Planning

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What are the key responsibilities for the Sr. Manager, Product Marketing role?

The role involves owning go-to-market strategy and storytelling for new product features and launches, serving as a bridge between Product, Sales, Clinical, and Brand teams, and ensuring consistent, clear, and impactful messages.

What are Foodsmart's core values and company culture like?

Foodsmart's core values are Measured (data-driven decisions), Impactful (fueled by mission achievement), Collaborative (helping each other), Hungry (growth mindset), and Joyful (taking joy in work and team). The culture is passionate, supportive, and driven by a shared purpose to make nutritious food accessible.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What makes a strong candidate for this Product Marketing Manager role?

Ideal candidates love shaping narratives, driving adoption, and aligning product strategy with bold, mission-driven storytelling, with experience in go-to-market strategies for product launches in healthtech or similar fields.

Foodsmart

Personalized nutrition and meal planning platform

About Foodsmart

Foodsmart offers a platform that helps individuals and families improve their nutrition and meal planning through dietary assessments and nutrition counseling from dietitians. Users receive personalized meal plans and can order healthy food directly to their homes via partnerships with delivery services like Instacart and Grubhub. What makes Foodsmart unique is its combination of meal planning, nutrition advice, and food delivery in one service, catering to those with specific health needs and families seeking healthier options. The company's goal is to empower people to make better dietary choices and enhance their overall health.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$301.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Food & Agriculture, Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Competitive compensation

Unlimited PTO

Flexible working hours

Flexible working location

Paid health insurance

Monthly gym subsidies

Daily lunch allowances

Risks

Legal challenges from TCPA violations could harm reputation and incur financial penalties.

Dependence on major food delivery partners poses risk if partnerships are disrupted.

Rapid expansion may strain operations and affect service quality.

Differentiation

Foodsmart integrates dietary assessments, nutrition counseling, and food delivery in one platform.

Partnerships with Instacart, Grubhub, and Walmart enhance Foodsmart's food delivery capabilities.

Foodsmart's Foodscripts program allows dietitians to prescribe meals like medications.

Upsides

Raised $200M to expand operations and reach more patients with telenutrition services.

Growing demand for personalized nutrition solutions boosts Foodsmart's market potential.

Partnership with Instacart shows improved health outcomes for obesity and diabetes patients.

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