Sr. Manager, Field Engagement & Adoption at Northwestern Mutual

Milwaukee, Wisconsin, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Insurance, MarketingIndustries

Requirements

Minimum 5 years of experience with a bachelor’s degree in communications, Marketing, Business, or a related field
Experience in working with distribution channels such as Field personnel, Sales Representatives, Financial Advisors or similar
Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the Home Office and Field
Demonstrated ability and experience with building PowerPoint presentations, including narrative development
Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes
Ability to simplify concepts for easier advisor understanding
Superior analytical and problem-solving skills. Ability to use data to optimize current programs and processes and identify new opportunities
A proven self-starter who’s able to self-direct the management and execution of programs from inception through completion – on brand, on time, on budget
Strong foundation of marketing best practices, experience and insights with strong attention to detail

Responsibilities

Develops campaign communications and messaging
In partnership with the Assistant Director of Field Engagement and Adoption, develop communications for stakeholders and the field to build advocates for key campaigns and initiatives
Draft and execute comprehensive communication plans that employ an integrated messaging approach across various channels, from broad advisor outreach to highly targeted emails, that highlight marketing campaigns, tools and opportunities
Lead content development and copywriting on variety of projects and topics
Use data and insights to optimize marketing plans and strategies as needed
Collaborates on ongoing communications and editorial planning
Collaborates on execution of content strategy, including on-going editorial planning
Partner with stakeholders to identify consistent impactful field communications strategies and channels that increase awareness of marketing programs and tools
Maintain brand standards, copy guidelines and tone of voice for field-facing marketing and communication efforts
Manages content development
Oversee content and copy for the field intranet website, ensuring pages are accurate, informative and inspire action
Works with SMEs to maintain current content and create new content that aligns with the needs of the field and marketing’s objectives
Edits content for brand standards, storytelling, advisor understanding, and regulatory compliance
Edit content and develop compelling narratives that emphasize the benefits for advisors

Skills

Communication Planning

Content Development

Copywriting

Campaign Messaging

Editorial Planning

Data Insights

Brand Standards

Stakeholder Collaboration

Marketing Strategies

Regulatory Compliance

Storytelling

Email Marketing

Northwestern Mutual

Provides financial security services, and wealth management

About Northwestern Mutual

Northwestern Mutual offers personalized financial planning, life insurance, and investment services, leveraging leading-edge technology to manage over $125 billion in client assets for more than 4.5 million clients.

Milwaukee, WisconsinHeadquarters

1856Year Founded

N/ACompany Stage

Consulting, Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Growing your Career

Compensation & Time Off

Insurance plans

Health Savings Account

Wellness programs & resources

401(k) plan and cash balance contributions

Risks

Fintech platforms like Carefull challenge traditional financial advisory services.

Internal competition may arise from Wellthi's focus on the Black community.

Customer dissatisfaction may grow due to increased retirement age expectations.

Differentiation

Northwestern Mutual maintains the highest financial strength ratings in the industry.

The company launched 'The Great Realization' campaign to refocus customer priorities.

Northwestern Mutual offers a unique Long-Term Advantage product with life insurance benefits.

Upsides

The aging population increases demand for retirement planning and long-term care solutions.

Partnerships with tech firms enhance Northwestern Mutual's data analytics capabilities.

Digital transformation in insurance leads to more personalized customer experiences.

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