[Remote] Sr. Manager, Brand Creative at Cars Commerce

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Directly overseeing copywriting and creative development inside the Cars Commerce Brand Creative organization
Leading the creative vision, messaging, and execution of marketing campaigns to consumers on behalf of Cars.com B2C brand and businesses on behalf of Cars Commerce’s portfolio of B2B brands
Leading the Cars Commerce Brand Studio: a specialized creative group dedicated to partnering with OEMs and national advertisers to activate co-branded consumer campaigns and bespoke publishing on Cars.com
Strategizing on brand messaging and macro-economic trends at 30,000-feet
Crafting compelling narratives for video, digital, social, OOH, audio, and emerging channels
Understanding the customer as the enterprise, but the audience as the consumer, the auto dealer, and the national OEM brand

Responsibilities

Define and evolve Cars.com's commercial and editorial brand presence across all channels
Partner with marketing and creative leadership to translate business objectives into breakthrough creative strategies
Establish and maintain brand voice, messaging architecture, and creative standards that differentiate Cars.com in a crowded automotive marketplace
Lead the development of integrated commercial consumer campaigns that drive both brand awareness and business results
Lead & oversee the creative output of their team’s assigned projects from concept through production—including broadcast/streaming commercials, digital content, radio spots, social campaigns, and experiential activations

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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