Sr. Consumer Insights Analyst at Nutrafol

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Sports Nutrition, Functional BeveragesIndustries

Requirements

3–5 years in market research/consumer insights, including 3+ years agency-side managing advanced quantitative studies
Proficiency in at least one data-processing tool (SPSS, SQL, R+, IBM Reporter, etc.)

Responsibilities

Lead quantitative projects including brand trackers, segmentation, conjoint, MaxDiff, and pricing studies
Conduct advanced analytics, cross-tabulations, and data visualization using data processing tools such as SPSS, SQL, R+, IBM Reporter, etc.; design deep-dive analyses to uncover insights beyond top-line reporting
Translate business asks into research designs (research methodology, sample design, screener and questionnaire development)
Write and program surveys on self-service platforms (Suzy, Quantilope, etc.)
Ensure data quality end-to-end, from sampling and fielding through cleaning
Partner with external agencies for more complex studies as needed
Translate research outcomes into clear business recommendations
Provide cross-functional teams and in particular Brand and Innovation teams with actionable insights that inform strategy
Build digestible, best-practice reports in PowerPoint or Word with data visualization tailored to each cross-functional team
Work closely with Category Management (IRI, Numerator) to integrate consumer and sales data
Collaborate with stakeholders to align on research objectives and methodology choices
Manage our consumer insights community panel; develop engagement plans as well as studies, and two-way dialogue to generate insights
Work closely with third-party research providers and self-service platform teams; proactively identifying opportunities to improve data quality
Elevate in-house analytic sophistication; educate teams on quantitative methods and models and consequently opportunities to better leverage data in day-to-day job
Establish consistent processes for running advanced analyses internally

Skills

Quantitative Research

Consumer Insights

Brand Tracking

Segmentation

Conjoint Analysis

MaxDiff

Numerator

Mintel

IRI

Survey Analysis

Advanced Analytics

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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