Sr. Consumer Insights Analyst at Nutrafol

Austin, Texas, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Sports Nutrition, Functional BeveragesIndustries

Requirements

3–5 years in market research/consumer insights, including 3+ years agency-side managing advanced quantitative studies
Proficiency in at least one data-processing tool (SPSS, SQL, R+, IBM Reporter, etc.)

Responsibilities

Lead quantitative projects including brand trackers, segmentation, conjoint, MaxDiff, and pricing studies
Conduct advanced analytics, cross-tabulations, and data visualization using data processing tools such as SPSS, SQL, R+, IBM Reporter, etc.; design deep-dive analyses to uncover insights beyond top-line reporting
Translate business asks into research designs (research methodology, sample design, screener and questionnaire development)
Write and program surveys on self-service platforms (Suzy, Quantilope, etc.)
Ensure data quality end-to-end, from sampling and fielding through cleaning
Partner with external agencies for more complex studies as needed
Translate research outcomes into clear business recommendations
Provide cross-functional teams and in particular Brand and Innovation teams with actionable insights that inform strategy
Build digestible, best-practice reports in PowerPoint or Word with data visualization tailored to each cross-functional team
Work closely with Category Management (IRI, Numerator) to integrate consumer and sales data
Collaborate with stakeholders to align on research objectives and methodology choices
Manage our consumer insights community panel; develop engagement plans as well as studies, and two-way dialogue to generate insights
Work closely with third-party research providers and self-service platform teams; proactively identifying opportunities to improve data quality
Elevate in-house analytic sophistication; educate teams on quantitative methods and models and consequently opportunities to better leverage data in day-to-day job
Establish consistent processes for running advanced analyses internally

Skills

Key technologies and capabilities for this role

Quantitative ResearchConsumer InsightsBrand TrackingSegmentationConjoint AnalysisMaxDiffNumeratorMintelIRISurvey AnalysisAdvanced Analytics

Questions & Answers

Common questions about this position

Is this role remote or does it require being in the office?

This role is located in Austin, TX.

What skills are required for the Sr. Consumer Insights Analyst position?

Key skills include leading quantitative projects like brand trackers, segmentation, conjoint, and MaxDiff; conducting advanced analytics using tools such as SPSS, SQL, R+, and IBM Reporter; survey design and execution on platforms like Suzy and Quantilope; and translating insights into business recommendations with data visualization in PowerPoint.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Nutrabolt?

Nutrabolt promotes a healthy workplace environment that fosters strong bodies, clear minds, and a culture of respect and belonging for all, as a Certified Great Place to Work and Top Workplaces USA honoree.

What makes a strong candidate for this Sr. Consumer Insights Analyst role?

Strong candidates excel in research and advanced analytics, survey design and execution, insight generation, and partnering with cross-functional teams like Brand and Innovation to deliver actionable strategic insights.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free