Sr Art Director Design at Target

Bengaluru, Karnataka, India

Target Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, MarketingIndustries

Requirements

  • Equal strength in conceptual thinking, visual storytelling, and execution across print and digital channels
  • Deep understanding of art direction, design systems, photography, and brand storytelling
  • Ability to apply creative and strategic thinking to deliver impactful marketing communications that resonate with diverse audiences
  • Thought and execution leadership in area of expertise, with ability to work closely with multiple partners and drive team towards superior creative execution
  • Ability to translate complex thoughts and concepts into visually compelling stories and campaigns addressing specific marketing communication goals and business objectives
  • Ability to directly manage development of creative from concept to execution, understanding business context and applying design skills to solve marketing communication goals
  • Serve as steward of the Target brand, infusing work with unmistakable Target approach
  • Strong critical thinking abilities and passion for creating scalable ideas across multiple platforms
  • Ability to identify, research, analyze, and manage risks and interdependencies within projects/systems/resource changes and formulate appropriate plans
  • Ability to assist in solving challenges and delivering innovative experiences with internal and external partners
  • Stay current with media trends and experiences, develop knowledge of categories and audience behaviors, and advocate for great design

Responsibilities

  • Bring equal strength in conceptual thinking, visual storytelling, and execution across print and digital channels
  • Apply deep understanding of art direction, design systems, photography, and brand storytelling to deliver impactful marketing communications
  • Be a thought and execution leader, working closely with partners to drive superior creative execution
  • Translate complex thoughts and concepts into visually compelling stories and campaigns for marketing goals and business objectives
  • Directly manage development of creative from concept to execution, solving specific marketing communication goals
  • Serve as steward of the Target brand in support of its purpose
  • Create and produce marketing content to engage in dialogue with Target as a global brand
  • Solve problems with strong critical thinking, creating scalable ideas across platforms
  • Identify, research, analyze, and manage risks and interdependencies, formulating plans
  • Assist in solving challenges and delivering innovative experiences with partners
  • Stay current with media trends, category knowledge, audience behaviors, and advocate for great design

Skills

Art Direction
Graphic Design
Brand Design
Visual Storytelling
Marketing Design
Digital Media

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters
2005Year Founded
N/ACompany Stage
Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Sick Leave
Paid Holidays
Paid Vacation
401(k) Retirement Plan
Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.
Rising labor costs due to new minimum wage laws could impact profit margins.
Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.
The Target Circle loyalty program enhances customer engagement and shopping experience.
Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.
Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.
Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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