Sr. Account Executive, K-12

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Edtech, SaaS, EducationIndustries

Requirements

Candidates must possess a Bachelor's Degree in Business, Sales/Marketing, or a related field and have a minimum of 5 years of proven sales experience. Experience selling enterprise-level software, SaaS, and services, particularly within the educational technology sector (LMS, AMS, edtech SaaS), is a plus. The ability to sell at all levels, including C-level, and strong strategic/consultative sales skills with expertise in needs analysis and proposal development are essential. Approximately 50% travel is also required.

Responsibilities

The Sr. Account Executive will sell Instructure's products and services within the assigned K-12 territory, focusing on acquiring new logos while upselling and cross-selling to existing accounts. Responsibilities include sharing insights to aid prospect evaluation, tailoring messaging, guiding clients through the purchasing process, accurately forecasting performance, developing sales strategies, building relationships with key district personnel, consistently meeting sales quotas, and maintaining accurate records in Salesforce CRM.

Skills

Sales

Account Management

Enterprise Software Sales

SaaS Sales

Consultative Sales

CRM

Salesforce

Educational Pedagogy

LMS

AMS

Edtech

Strategic Sales

Needs Analysis

Forecasting

Upselling

Cross-selling

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Lifestyle Spending Account

Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.

KKR's acquisition may lead to strategic shifts disrupting current operations.

Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.

The company supports over 30 million users across more than 6,000 organizations globally.

Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.

Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.

Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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