Sponsorship Sales Lead at Two Circles

Melbourne, Victoria, Australia

Two Circles Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Sports, EntertainmentIndustries

Requirements

  • Proven sponsorship sales professional with a track record of delivering multiple sizeable sponsorship deals with premium global rights holders in sport or entertainment
  • Ability to pro-actively source and engage potential sponsors on behalf of clients across a range of categories and geographical regions
  • Select and qualify prospects, securing in-person meetings and building relationships
  • Manage and build trusted relationships with decision makers at global brands around the world
  • Build relationships and influence senior business decision makers across different sectors and markets worldwide
  • Successfully execute competitive processes, resulting in the negotiation and conclusion of high-profile sponsorship deals
  • High levels of influence and persuasion
  • Experience in negotiation
  • Experience working across different countries, cultures, and time zones

Responsibilities

  • Lead high-profile sponsorship deals on behalf of premium rights holders globally

Skills

Key technologies and capabilities for this role

Sponsorship SalesSales LeadershipDeal NegotiationClient SourcingSports Rights ManagementCommercial SalesStakeholder EngagementRevenue OptimizationRights Sales

Questions & Answers

Common questions about this position

Is this a remote or hybrid position?

This is a hybrid position, not fully remote.

What skills and experience are required for the Sponsorship Sales Lead role?

The role requires a proven track record of delivering multiple sizeable sponsorship deals with premium global rights holders in sport or entertainment, high levels of influence and persuasion, experience in negotiation, and ideally experience working across different countries, cultures, and time zones.

What does the Sponsorship Sales Lead do day-to-day?

You will pro-actively source and engage potential sponsors, qualify prospects, secure in-person meetings, build relationships with decision makers at global brands, influence senior business leaders, and execute competitive processes to negotiate and close high-profile sponsorship deals.

What is the company culture like at Two Circles?

Two Circles is a global sports and entertainment marketing business with nearly 1000 people across 14 offices, focused on growing audiences and revenues by understanding fans, solving problems rather than selling assets, and ambitiously expanding clients, geographies, and the sales team.

What makes a strong candidate for this Sponsorship Sales Lead position?

A strong candidate will have a demonstrated track record of closing multiple sizeable sponsorship deals for premium global sports or entertainment rights holders, along with strong negotiation skills, influence, persuasion, and international experience across cultures and time zones.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters
2011Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
1,001-5,000Employees

Benefits

Hybrid Work Options
Performance Bonus
Health Insurance
Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.
Expansion into media rights may increase competition with established media companies.
Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.
The company operates from eight international offices, serving major sports organizations.
Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.
Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.
Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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