Social Programming Specialist

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Betting, Online Gaming, BiotechnologyIndustries

Requirements

Candidates must have at least 3 years of relevant experience, including writing and developing copy for social media platforms and mastery of social channel mechanics. Experience with Adobe Photoshop and Premiere, a strong understanding of insights, briefs, and consumer research, and demonstrated experience applying social media metrics and data to strategy and execution are required. Familiarity with sports betting and Daily Fantasy Sports is also necessary. The ability to work flexible hours, including evenings, weekends, and holidays, is essential.

Responsibilities

The Social Programming Specialist will ideate, create, publish, and track content across various social media platforms for DraftKings verticals. They will utilize social listening and user interaction to understand audience behavior, manage online presence during live events, and apply metrics to social strategy. This role involves leading creative brainstorming sessions, communicating with internal stakeholders to meet company priorities, and researching industry best practices and trends to improve social media marketing efforts. Additionally, the specialist will manage a small team of associates assisting with content creation and campaign execution.

Skills

Social Media Marketing

Content Creation

Copywriting

Social Listening

Metrics Analysis

Creative Brainstorming

Sports Betting

Daily Fantasy Sports

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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