Social Media Marketer at Sesame

San Francisco, California, United States

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$180,000 – $215,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Fashion, Hardware, SoftwareIndustries

Requirements

7+ years of experience in social media marketing, with clear progression from executional to strategic roles
Background in fashion, lifestyle, media, or consumer brands
Proven ability to balance strategy with execution: comfortable both building the plan and creating the content
Experience launching new products or brands
Experience launching new social channels from scratch
Deep platform expertise (Instagram, TikTok, X) and understanding of how to build an authentic presence on each
Based in or willing to relocate to San Francisco
Preferred Qualifications
Tech experience (apps or wearables) is a plus but not required
Experience at small-to-mid-sized companies, showing ability to thrive with autonomy and ambiguity
Background in brands with strong points of view and elevated aesthetics
Basic content creation skills; experience with motion/video is a plus, but not required
Understanding of the creator economy

Responsibilities

Develop and execute Sesame’s social strategy, balancing product and brand storytelling
Stand up and launch Sesame's social channels (Instagram, TikTok, X) - prioritizing content and channels based on the strategy
Define and maintain Sesame's brand voice across all social platforms
Build the foundation for social as a key brand-building and community channel, not just a performance marketing lever
Partner with agencies or in-house creative to build compelling social content - from concept to final execution - that showcases products in an elevated, authentic way
Maintain channel hygiene and content, doing own execution for day-to-day needs (static images, stories, quick posts)
Be a voice for brand consistency and voice/tone in everything done on all social platforms
Balance strategic planning with nimble, reactive content that captures organic, cultural moments where the brand can be part of the conversation
Lead brand activations and organic campaigns that build awareness and cultural relevance
Design influencer strategy and social collaborations that ladder up to brand positioning
Engage with and grow community authentically
Work cross-functionally to ensure social amplifies the full Sesame story
Establish processes, workflows, and content calendars that can scale as the marketing team grows
Define success metrics for brand-building social

Skills

Key technologies and capabilities for this role

Social Media StrategyInstagramTikTokX (Twitter)Content CreationBrand VoiceInfluencer MarketingCommunity Building

Questions & Answers

Common questions about this position

What is the salary range for the Social Media Marketer position?

The salary range is $180K - $215K.

Is this role remote or onsite?

The position is onsite.

What skills and experience are required for this role?

The role requires years of experience as the social voice at lifestyle, media, or fashion brands, hands-on strategic and executional skills in social media, and the ability to develop social strategy, create content, build brand voice, and lead community engagement.

What is the company culture like at Sesame?

Sesame offers significant creative freedom, direct collaboration with the leadership team, and a seat at the table in building a socially-native brand at the intersection of tech and fashion, with a team from Oculus, Ubiquity6, Meta, Google, and Apple.

What makes a strong candidate for this Social Media Marketer role?

Strong candidates have years of experience being the social voice at beloved lifestyle, media, or fashion brands and want to apply that sensibility to a novel tech-fashion company, with hands-on strategic and executional skills.

Sesame

Telehealth platform connecting patients with doctors

About Sesame

Sesame Care connects patients with doctors and specialists through a telehealth platform, primarily serving clients in various states across the U.S. The platform allows patients to book online appointments for services like urgent care, prescription refills, dermatology, mental health, and general doctor visits. By enabling independent clinicians to use its platform, Sesame Care reduces overhead costs and offers competitive pricing, often lower than traditional healthcare providers. Additionally, Sesame partners with Quest Diagnostics to provide affordable lab services, creating a comprehensive healthcare solution. The company operates on a direct-pay model, where patients pay for services upfront, ensuring transparency and prompt payments for healthcare providers. Sesame Care's goal is to make healthcare more affordable and accessible, simplifying the process for patients to receive quality care.

New York City, New YorkHeadquarters

2018Year Founded

$74MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Competitive total compensation package — equity possible

Generous, flexible vacation policy

A fun and international work environment with teams in New York and Europe

The opportunity to work independently and remotely — whatever cadence makes sense to get work done in the best way according to the constraints at-hand

The chance to learn first-hand about the biggest industry in the world

Risks

Increased competition from major retailers like Walmart and Amazon threatens Sesame's market share.

Over-reliance on Costco partnership could be risky if the partnership ends or changes.

Expansion into weight loss programs may expose Sesame to regulatory scrutiny and liability issues.

Differentiation

Sesame offers direct connections between patients and physicians, reducing healthcare costs significantly.

The company partners with Quest Diagnostics for affordable lab and blood work services.

Sesame's telehealth platform allows competitive pricing by eliminating middlemen.

Upsides

Partnership with Costco expands Sesame's reach and enhances brand recognition.

Growing demand for direct-pay healthcare models aligns with Sesame's business strategy.

Increased consumer interest in virtual mental health services benefits Sesame's offerings.

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