Social Media Manager at Eight Sleep

Bohemia, New York, United States

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$120,000 – $135,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Health & Wellness, Consumer GoodsIndustries

Requirements

3–5 years of social media strategy experience
Proven track record of growing audiences, engagement, and brand relevance across multiple channels
Strong creative instincts with the ability to brief, critique, and guide content that is both visually premium and socially native
Deep understanding of platform nuances, cultural trends, and the evolving digital landscape
Experience leading a team

Responsibilities

Define and own the multi-platform social media strategy, tailored to each channel’s strengths and audiences (Instagram, TikTok, X, YouTube, LinkedIn, emerging platforms)
Build and grow Eight Sleep’s community, transforming followers into advocates and customers into superfans
Collaborate with a team of in-house designers, editors, and external creators/partners, setting a high creative bar while moving fast
Integrate organic and paid strategies, maximizing reach and efficiency for all social media initiatives
Track, analyze, and report on channel performance, constantly iterating for impact
Stay ahead of trends and cultural moments by testing new formats, while translating brand priorities into social storytelling that balances performance with relevance, ensuring Eight Sleep consistently shows up as the most innovative sleep brand

Skills

Key technologies and capabilities for this role

Social Media ManagementContent CreationMarketing StrategyCommunity EngagementAnalyticsBrandingInfluencer Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Social Media Manager position?

The salary range is $120K - $135K.

Is this role remote or onsite?

The position is onsite.

What skills are required for the Social Media Manager role?

The role requires experience driving social strategy for a culture-defining brand, storytelling across platforms, balancing creativity with performance, and expertise in Instagram, TikTok, X, YouTube, LinkedIn, and emerging platforms.

What is the company culture like at Eight Sleep?

Eight Sleep operates like a high-performance team that is fast, focused, motivated by impact, with high standards, intensity, and a relentless drive to be in the top 1% of their craft, embracing extra effort for meaningful work.

What makes a strong candidate for this Social Media Manager role?

A strong candidate has driven social strategy for a loved, culture-defining brand, excels at storytelling that resonates across platforms, balances creativity with performance, and can build and grow a passionate global community.

Eight Sleep

Personalized temperature control for better sleep

About Eight Sleep

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

New York City, New YorkHeadquarters

2014Year Founded

$157.6MTotal Funding

SERIES_CCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Commuter Benefits

Parental Leave

Company Equity

Risks

High price point of Pod 4 Ultra may limit market penetration.

Expansion into UAE may face cultural and regulatory challenges.

Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.

Differentiation

Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.

The Pod provides sleep and health insights, setting it apart in the wellness market.

Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.

Upsides

Expansion into the UAE indicates growing international presence and revenue potential.

Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.

Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.

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