Social Media Manager at Peak Design

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Photography, Outdoor GearIndustries

Requirements

3+ years of experience running high-profile brand/personal social channels as a full-time job
Deep familiarity with Instagram, TikTok, Youtube, Reddit, LinkedIn, and Facebook
Currently living in SF Bay Area and able to work full-time from our office / production studio in the SF Dogpatch neighborhood
Masterfully witty & personable copywriter in short and long forms
Deep experience with day-to-day social media management
Social media management experience and a keen creative eye
Some combination of photo, video, and graphic design chops

Responsibilities

Engage with our community via social platforms, emails, and at our retail stores
Edit and repurpose existing long-form content for social
Curate UGC content from ambassadors, other creators, and customers
Become an expert on Peak Design gear and the market in which it exists
Develop and refine our strategy for posting and sharing content
Foster Ambassador and Influencer relationships and be their point of contact for Peak Design
Produce organic content that highlights our designs and their designers, our environmental social initiatives and employer brand
Collaborate with rest of production team to align on shoot schedules, content priorities, and creative direction
Own and invigorate Peak Design’s community touchpoints (posts, stories, reels, live hangouts, Reddit threads)
Keep tabs on emerging platforms and decide if they're worth putting energy towards
Drive our content strategy and calendar (create content, curate and repurpose)
Figure out what works, what we need more of, what the trends are, and when to buck the trends
Chip in to help write video scripts, emails, texts, website copy, customer service articles, and apology letters

Skills

Key technologies and capabilities for this role

Social Media ManagementContent CreationCopywritingCommunity EngagementBrand StrategyVideo EditingPhotography

Questions & Answers

Common questions about this position

What is the salary for the Social Media Manager position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

The job mentions employees stepping into (or logging onto) the Peak Design office every day, suggesting a mix of in-office and possibly remote work, but specific remote or location policy is not detailed.

What skills are required for the Social Media Manager role?

Required skills include social media management experience, a keen creative eye, masterfully witty writing, and some combination of photo, video, and graphic design skills.

What is the company culture like at Peak Design?

Peak Design has a close-knit team that thrives on mutual respect, authenticity, and celebrating unique perspectives, with a brand voice that is honest, warm, witty, radically transparent, and passionate about design and impact.

What makes a strong candidate for this Social Media Manager role?

A strong candidate is funny, creative, a masterfully witty writer with social media management experience, and skills in photo, video, or graphic design, able to own content strategy and engage communities across platforms.

Peak Design

Designs and sells premium carrying solutions

About Peak Design

Peak Design creates high-quality carrying solutions for photographers, travelers, and everyday users, including bags, tripods, and straps. Their products, like the Everyday Backpack, are designed for durability and functionality, catering to specific user needs. The company stands out by selling directly to consumers and using crowdfunding to launch new products, fostering a loyal community. Peak Design aims to provide practical and stylish solutions while emphasizing sustainability and quality.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$12.5MTotal Funding

SEEDCompany Stage

Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may erode Peak Design's market share.

Smartphone camera advancements could reduce demand for traditional camera accessories.

Recent data breach may lead to loss of consumer trust and legal challenges.

Differentiation

Peak Design's eco-friendly Coyote X-Pac fabric enhances product appeal and sustainability.

Direct-to-consumer sales model strengthens brand loyalty and customer experience.

Collaborations with brands like Carryology expand product offerings and customer reach.

Upsides

Rising demand for eco-friendly products boosts Peak Design's market position.

Mobile photography trend aligns with Peak Design's versatile camera accessories.

Crowdfunding success on platforms like Kickstarter builds a loyal customer community.

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