Crypto Social Media Strategist
FigureSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Social MediaIndustries
Requirements
- Seasoned social media and online community manager
- Internet culture connoisseur with deep understanding of nuances between social media platforms (TikTok, Instagram, X, Threads, LinkedIn)
- Sixth sense for what followers on each channel want to see and care about
- Excellent communication skills
- Great sense of humor
- Editorial-minded with ability to think about content from both strategic and creative perspectives
- Flexibility for off-hours work on real-time cultural moments
Responsibilities
- Build on Reddit’s organic social media strategy aligned with current business objectives
- Manage and develop social media editorial calendar, working closely with cross-functional teams
- Directly create content for channels and partner with Creative team on advanced content ideas
- Ensure content strategy meets growth goals without compromising creative integrity
- Monitor key events across news and social platforms; make real-time recommendations based on trending topics
- Mine Reddit for interesting moments and generate supporting content
- Monitor mentions of Reddit across social channels, identify trends/issues, and escalate to internal teams
- Manage social media communities to foster quality engagement and positive relations
- Measure, analyze, and improve content performance across metrics
- Proactively search for and develop unique, creative engagement opportunities
- Partner with internal teams (Consumer Marketing, Product Marketing, Experience, Community) to provide support
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What platforms will I manage as the Social Media Manager?
You will manage Reddit’s flagship @Reddit handles across TikTok, Instagram, X, Threads, and LinkedIn.
What are the key responsibilities of this role?
Key responsibilities include building on Reddit’s organic social media strategy, managing the social media editorial calendar with cross-functional teams, creating content for channels, partnering with the Creative team, and ensuring content meets growth goals while maintaining creative integrity.
What qualities make an ideal candidate for this position?
An ideal candidate is a seasoned, editorial-minded social media and online community manager who is an Internet culture connoisseur, with a deep understanding of social media platform nuances, excellent communication skills, a great sense of humor, and the ability to think strategically and creatively about content.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
Online platform for community discussions and content
About Reddit
Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.
San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees
Benefits
Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits
Risks
Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.
Differentiation
Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.
Upsides
Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.
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