Social Media Manager at SmartBear

Somerville, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Technology, Developer ToolsIndustries

Requirements

5+ years of experience managing organic social media channels in a B2B or tech environment
A passion for brand building, and the ability to translate complex or technical topics into engaging, shareable content
Experience supporting executive social media platforms and thought leadership
Strong writing and editing skills, especially for short-form content and social-first formats
A clear understanding of influencer marketing, including how to identify the right voices, engage them authentically, and track impact
Familiarity with developer and technical audiences, and a curiosity to stay tapped into the spaces they care about
Experience working cross-functionally with content, comms, and creative teams
A self-starter mindset—you’re comfortable running point, working independently, and juggling priorities
A collaborative spirit and willingness to experiment, iterate, and grow
Bonus Experience
Experience working directly with influencers and creator platforms
Exposure to developer communities on Reddit, Hacker News, etc
Comfort being on camera or supporting executives with social video content
Background in brand, content, communications, or digital storytelling

Responsibilities

Manage and execute SmartBear’s organic social media presence across priority platforms like LinkedIn, X, Reddit, YouTube, and more
Recommend and maintain a social strategy that aligns with our brand, supports product and campaign goals, and reflects our voice and tone
Create short-form social content (copy + creative concepts) that makes technical stories scroll-worthy
Help build and manage executive social media platforms by supporting thought leadership content and increasing executive visibility
Track trends across the tech, developer, and business communities and identify opportunities to insert SmartBear into the right conversations
Collaborate with product marketing, PR, and internal comms to amplify campaigns, launches, thought leadership, and company milestones
Support employee engagement and employer branding by highlighting SmartBear culture, values, and internal voices across channels
Build and manage relationships with influencers, creators, and evangelists in the dev, testing, and software quality space—sourcing earned and paid partnership opportunities
Report on performance, test new ideas, and continuously optimize our approach based on data and insights
Help update and maintain our social guidelines, and evolve how SmartBear shows up visually and verbally on social media

Skills

Key technologies and capabilities for this role

Social Media ManagementLinkedInX (Twitter)RedditYouTubeContent CreationSocial StrategyThought LeadershipInfluencer EngagementTrend TrackingBrand Communications

Questions & Answers

Common questions about this position

What experience level is required for the Social Media Manager role?

The role requires 5+ years of experience managing organic social media channels in a B2B or tech environment.

What key skills are needed for this position?

Candidates need a passion for brand building, the ability to translate complex technical topics into engaging content, experience supporting executive social media and thought leadership, and strong writing and editing skills.

What platforms will I manage as Social Media Manager?

You will manage and execute SmartBear’s organic social media presence across priority platforms like LinkedIn, X, Reddit, YouTube, and more.

What team will the Social Media Manager work with?

This role is part of the Communications team and works closely with brand, content, and internal stakeholders.

What makes a strong candidate for this Social Media Manager position?

A strong candidate has 5+ years in B2B or tech social media, excels at brand building and simplifying technical topics into shareable content, has executive thought leadership experience, and brings strong writing skills.

SmartBear

Tools for web and API testing

About SmartBear

SmartBear provides a suite of tools for web and API testing, performance monitoring, and test management aimed at improving the quality and performance of software applications. Their products help developers and testers ensure that applications are reliable, secure, and perform well. These tools support various testing types, including functional and performance testing, and are designed to integrate with popular development environments like Jira and CI/CD pipelines. SmartBear differentiates itself by offering a comprehensive range of solutions that cater to modern development practices such as Agile and DevOps, making it easier for teams to deliver high-quality software efficiently. The company's goal is to be a trusted partner in the software development community, helping over 6 million users and 22,000 companies worldwide achieve their software quality objectives.

Somerville, MassachusettsHeadquarters

2003Year Founded

$21.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Risks

Increased competition from AI-driven testing tools like Testim and Mabl.

Integration challenges from the QMetry acquisition could disrupt services.

Strategic shifts under new CEO Dan Faulkner may unsettle customer relationships.

Differentiation

SmartBear offers a comprehensive suite of tools for web and API testing.

The company integrates seamlessly with popular development environments like Jira and CI/CD pipelines.

SmartBear supports modern practices like Agile and DevOps for efficient software delivery.

Upsides

SmartBear's acquisition of QMetry enhances its AI and test management solutions.

The company is recognized as a leader in API management by Gartner in 2024.

SmartBear's tools are trusted by over 22,000 companies in 194 countries.

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