Social Media Lead at Plaid

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, TechnologyIndustries

Requirements

7+ years of social media strategy and execution experience in B2B, ideally in fintech
Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)
Proven success building organic social programs that grow engagement and elevate brand reputation
Ability to translate technical or complex topics into approachable, audience-driven narratives
A passion for storytelling grounded in substance
Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms
Analytical mindset: skilled in using data and insights to inform content and iterate quickly
Organized, detail oriented, and collaborates well cross-functionally
Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution

Responsibilities

Write copy for social that is aligned with Plaid’s brand voice and tone and is relevant to our audience
Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool
Manage an editorial calendar that aligns with Plaid’s brand moments, campaigns, product announcements, and more
Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers
Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways
Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities
Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more
Write social posts for members of our leadership team to engage their networks around announcements and brand moments
Lead creative brainstorming sessions to find new opportunities to tell Plaid’s story via social media
Become an expert on telling the stories of our customers and employees to showcase our strong network and connections
Provides feedback on creative concepts and ways to translate this into social-first content

Skills

Instagram

Facebook

Canva

Figma

Social Media Strategy

Content Creation

Editorial Calendar

Brand Voice

Copywriting

Creative Design

Community Engagement

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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