Social Media Executive

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, SaaSIndustries

Requirements

Candidates should possess over 3 years of proven work experience in social media, ideally within a B2B SaaS company. Excellent copywriting skills, the ability to create compelling content across text, image, and video formats, and a strong understanding of SEO and web traffic metrics are essential. Familiarity with online marketing channels, excellent communication abilities, and a good grasp of social media KPIs are also required, along with extensive knowledge of LinkedIn, Twitter, and other social media best practices. Web design familiarity is considered an advantage.

Responsibilities

The Social Media Specialist will be responsible for designing and implementing social media strategies that align with business objectives. This includes creating multi-channel social calendars with full copy ownership, defining key social media KPIs, setting objectives, and reporting on ROI. The role involves researching current trends and audience preferences, engaging with followers, responding to queries promptly, and participating in social media communities. Additionally, the specialist will measure the success of social media campaigns, analyze competitor activity, collaborate with designers to ensure high-quality content, and suggest new content types to enhance brand awareness and engagement.

Skills

Social Media Strategy

Content Creation

Copywriting

Social Media Marketing

Digital Marketing

Campaign Management

Community Engagement

Data Analysis

B2B SaaS

Video Content

Image Content

Trend Monitoring

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters

2012Year Founded

$751MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Professional Development Budget

Risks

Rapid expansion may strain resources and affect service quality.

Integration challenges from mergers and acquisitions could impact performance.

Reliance on AI exposes Insider to data privacy regulation risks.

Differentiation

Insider offers a unified Growth Management Platform for digital marketers.

The platform uses AI to deliver personalized customer experiences across multiple channels.

Insider's SaaS model ensures scalability and steady revenue through subscription fees.

Upsides

Insider raised $500M in 2024 to boost AI strategy and global expansion.

The company is expanding in Latin America, creating 160 jobs by 2027.

Insider's platform is used by Fortune 500 companies, enhancing its market credibility.

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