Social Media Designer (Contract) at Good Inside

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, ParentingIndustries

Requirements

3–5 years of experience designing for social media, marketing, or brand – ideally within a digital-first, fast-paced team environment
Proficient in Canva, Figma, Adobe Creative Suite, and CapCut, with experience designing directly within Instagram's native tools, and an eagerness and willingness to learn new platforms
Demonstrated ability to collaborate cross-functionally and contribute strategic thinking beyond execution
Portfolio demonstrating a broad range of design and social media design skills
Excited about social media design and evolving our brand’s social media identity – you stay up to date with design trends and social media best practices
Speed, adaptability, and a bias toward action – you can go from concept to iteration quickly without sacrificing quality
Understanding of design for performance (e.g., what makes someone stop and click in a feed)

Responsibilities

Craft the most compelling, thumb-stopping social-first visual content including static posts, carousel posts, Stories, YouTube thumbnails, and more
Translate written psychological concepts and ideas into clear, on-brand social media-friendly visuals that are optimized for each social platform
Regularly experiment and explore new creative directions for social media content
Partner with the Brand & Design teams to try new creative experiments, making sure what you design feels new and exciting, but still clearly reflects who we are as a brand and stays consistent with our identity
Apply feedback and implement revisions or edits efficiently to keep pace with the fast-moving nature of social media

Skills

Key technologies and capabilities for this role

InstagramTikTokYouTubeGraphic DesignCarousel PostsStoriesReelsYouTube ThumbnailsVisual DesignBrand DesignSocial Media Graphics

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The role is hybrid and based in NYC.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 3–5 years of experience designing for social media, marketing, or brand in a fast-paced environment, proficiency in Canva, Figma, Adobe Creative Suite, CapCut, and Instagram's native tools, plus a portfolio showing a broad range of design skills and strategic collaboration.

What is the team structure like for this position?

The role reports to the Senior Social Media Manager, onboards and collaborates regularly with the Designer, and works closely with content, brand, and marketing teams.

What makes a strong candidate for this Social Media Designer role?

A strong candidate has 3–5 years of social media design experience, proficiency in key tools like Figma and Adobe Suite, a standout portfolio, cross-functional collaboration skills, and excitement for trends with speed and adaptability.

Good Inside

Provides digital parenting solutions and resources

About Good Inside

Good Inside provides practical solutions for parents through various digital tools and resources. Founded by Dr. Becky, the company helps parents navigate the challenges of raising children by offering straightforward strategies and advice. Their offerings include a weekly podcast where Dr. Becky answers real questions from parents, workshops on topics like sibling dynamics and stress management, and downloadable guides. Good Inside targets parents, caregivers, and educators, aiming to improve parenting skills and family dynamics. The company operates on a subscription model, generating revenue from paid workshops and premium content, while also attracting a wider audience through free resources. Their goal is to make parenting support accessible and adaptable to different lifestyles.

New York City, New YorkHeadquarters

2021Year Founded

$10.5MTotal Funding

SERIES_ACompany Stage

Social Impact, EducationIndustries

51-200Employees

Benefits

Company Equity

Paid Vacation

Paid Sick Leave

Hybrid Work Options

Risks

AI-driven parenting apps pose a threat to Good Inside's market share.

Free online parenting communities may reduce the value of Good Inside's paid content.

Economic downturns could impact subscription revenue for Good Inside.

Differentiation

Good Inside offers expert-guided, community-powered parenting solutions led by Dr. Becky.

The platform provides a comprehensive toolkit including podcasts, workshops, and guides.

Good Inside's subscription model combines free and premium content to attract a broad audience.

Upsides

Growing demand for digital parenting resources boosts Good Inside's market potential.

Rising interest in family wellness aligns with Good Inside's focus on stress management.

Podcasts' popularity enhances Good Inside's reach and engagement with parents.

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