Social Media Analyst

The Social Media Analyst will translate social media data for stakeholders, setting measurement metrics and creating reports to derive learnings that inform business decisions. Responsibilities include monitoring social media initiatives, implementing best practices, and creating social listening queries to track brand conversations, competitive landscapes, sentiment, and trends. The role involves crisis monitoring to identify and escalate potential brand reputation issues, maintaining a repository of owned and influencer content, and strategizing influencer campaigns based on performance analysis and data insights.