Social Commerce Manager at Procter & Gamble Company

Quận Tân Bình, Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Fast-Moving Consumer GoodsIndustries

Requirements

Bachelor or Master's Degree in a business-related field
3-5 years of experience managing or growing TikTok with background in brand management, digital marketing

Responsibilities

Own the Integrated Social Commerce Plan, developing and executing strategies that align with key projects and initiatives to drive brand growth and profitability. Manage P&L investment decisions to optimize returns
Develop and implement an integrated digital action plan focusing on social media engagement, eCRM, digital advertising (including personalization and retargeting), search, and eCommerce initiatives
Identify and analyze consumers’ needs and preferences for P&G’s products, providing actionable insights to the Research & Development and technical teams to design appealing packages and formulas that resonate with local consumers
Lead consumer research initiatives to create compelling brand concepts and claims that address unmet consumer needs, ensuring alignment with brand messaging
Work with agencies to develop culturally relevant communication ideas and execute tailored content for various social media platforms
Create fit-for-purpose toolkits that include copy, digital banners, social media content, eCommerce materials, sampling trials, and in-store activation strategies
Collaborate with local teams to formulate effective promotion and pricing strategies, along with customer and distributor trade terms
Achieve business targets including Social Commerce revenue growth (e.g., Year 1: 3×; Year 2: 5-7×; Year 3: 10×), scorecard metrics (penetration rates, new customer acquisitions), and optimize channel economics (P&L, spending, take rates, promotional ROI)
Build a continuous growth engine integrating live-ops, creators, affiliates, UGC, and performance loops for sustained monthly growth
Drive category growth through initiatives enhancing market penetration and attracting new users via innovative social commerce strategies
Create tailored marketing toolkits for social commerce channels, ensuring organizational enablement by brand squads and customer teams

Skills

Key technologies and capabilities for this role

Social CommerceSocial Media PlatformsE-CommerceDigital MarketingBusiness StrategyRevenue GrowthP&L ManagementLive-OpsCreatorsAffiliatesUGCCross-Functional CollaborationSales StrategyBrand Management

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This is not a remote position; it requires working at the Ho Chi Minh City office.

What is the salary or compensation for the Social Commerce Manager role?

This information is not specified in the job description.

What key skills are needed for the Social Commerce Manager position?

Key skills include developing social commerce strategies, managing P&L investments, digital marketing across social media, eCRM, advertising, search, and eCommerce, and analyzing consumer insights.

What is the team structure like for this role?

You will collaborate extensively with a multi-functional team, including colleagues from Sales, Brand, Finance, and Media teams.

What does success look like in this role?

Success involves achieving business targets like 3× revenue growth in Year 1 scaling to 10× in Year 3, building continuous growth engines with live-ops and creators, driving category growth, and creating tailored marketing toolkits.