SMB Product Marketing Manager at Global Payments

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Payments, FinTech, Financial ServicesIndustries

Requirements

Bachelor's Degree in Marketing or equivalent field from an accredited university (relevant experience in lieu of degree may be considered)
Typically a minimum of 8 years of relevant experience, including 5+ years in B2B marketing of consumer-facing products, consumer financial services, or digital banking and payments services
At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start-up organization
Preferred Qualifications
Master's Degree, MBA, or equivalent in Business, Marketing, Technology or related field
Typically 5+ years of experience successfully launching and growing products within an eCommerce, FinTech or Paytech business
Demonstrated track record of creating compelling value proposition/narrative
Advanced quantitative and analytical skills with expertise in developing pricing and offers
Pragmatic Marketing Certification
Desired Skills and Capabilities
Broad expertise or unique knowledge in skills/knowledge area; contributes to company objectives and principles creatively and effectively
Ownership of a function, account, or matrix management responsibilities; ensures success, strengthens relationships, expands business, and leads matrix teams on complex projects
Handles significant and unique issues requiring evaluation of intangibles; exercises independent judgment in methods, techniques, and evaluation criteria
Creates formal networks involving coordination among internal and external groups
Acts independently to determine methods and procedures on new or special assignments

Responsibilities

Develops and implements the strategy for marketing of assigned products/product line; ensures alignment with overall product marketing strategy and commercialization framework
Manages all product marketing efforts to develop product messaging and positioning
Builds messaging, tools, and supporting programs that drive client adoption of company products
Manages execution of go-to-market, positioning, and communications strategies for company products and services
Collaborates with corporate marketing, sales, and product leadership to maximize the impact of product deliveries and increase speed to revenue