Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should have 2-3 years of e-commerce experience, ideally involving site coordination or management, strong proficiency with Shopify, and the ability to manage multiple projects, meet deadlines, and stay organized without constant oversight. They should also be comfortable working with developers and cross-functional teams to execute site improvements, demonstrating high attention to detail and a strong sense of ownership over the quality and consistency of e-commerce content. Experience with project management tools like Asana or Miro, and familiarity with Canva, Figma, Adobe Express, or Klaviyo, is considered a nice to have.
The Shopify E-commerce Specialist will coordinate seasonal campaigns, product launches, and routine site updates in collaboration with marketing and development teams, manage product listings by uploading descriptions, imagery, SEO details, and merchandising collections, identify bugs, broken links, and display issues, and communicate fixes clearly to the developer. They will also monitor Shopify apps, troubleshoot issues, and research potential tools to improve performance or efficiency, pull and organize reports on traffic, product performance, and conversion metrics to support strategic decision-making, and work with the team to ensure a seamless and visually consistent e-commerce experience.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.