SEO Coordinator - Europe (100%) at Skechers

Cham, Zug, Switzerland

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, E-commerceIndustries

2 years of experience in SEO, ideally within e-commerce or retail
Strong understanding of on-page optimization, technical SEO, and schema fundamentals
Experience with SEO and analytics tools (Google Search Console, Google Analytics, Ahrefs, Screaming Frog, etc.)
Basic understanding of product feed management and structured data
Excellent project management and communication skills; ability to collaborate with multiple teams and stakeholders
Fluent in English (written and spoken); additional European languages are a plus
Strong interpersonal and cross-cultural communication skills
Analytic thinking with a growth mindset
Proactive attitude and strong collaborative spirit
Bachelor’s degree in Marketing, Digital Media, Communications, or related field (Master’s degree is a plus)
Previous experience working in the fashion, footwear, lifestyle, or consumer goods industry strongly preferred
Experience working in a regional or global role within a matrix organization is an advantage

Build and maintain regular SEO and AEO reports to monitor visibility, keyword performance, AI citations, and share of voice
Consolidate data from multiple sources (GA, GSC, Botify, Ahrefs, etc.) into actionable insights and recommendations
Collaborate with the Online Merchandising team to review and enrich product information, titles, and metadata to improve discoverability and alignment with customer search intent
Ensure all new PDPs are compliant with SEO/AEO best practices before publishing
Partner with the Web Content team to optimize landing pages, blog content, and campaigns for search visibility and AI relevance
Support implementation of internal linking and keyword optimization strategies
Serve as day-to-day contact for the SEO agency, ensuring alignment on on-page optimization tasks, technical improvements, and schema deployments
Support the implementation of SEO test & learn initiatives
Act as the liaison between the EU and Global SEO teams, ensuring consistency with the brand’s global SEO and AEO strategy
Share local insights, best practices, and performance updates to inform global decision-making