Senior Trader, Programmatic at Anteriad

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, B2B Marketing, MarTechIndustries

Requirements

Bachelor’s degree in marketing, advertising, math or a related field
6+ years of work experience
Intermediate to advanced Microsoft Office Suite
Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 5 years. Preferred experience with using Xandr, Trade Desk, DBM, Brightroll, TubeMogul, Rollswork
Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics
Working knowledge/experience in setting bid strategies across RTB and PMP (private and preferred) inventory
Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis
Confident with Data Analysis in Excel, including Pivot Tables & basic statistics
Intermediate to advanced analytical skills specifically to performance and data metrics
Strong interpersonal skills; ability to work with and manage

Responsibilities

Planning, setting, and executing audience-targeted campaigns per client's strategy and objectives
Using multiple interfaces in a self-service capacity to discover audiences and target them via media buying tools (DSPs) across various channels
Maintaining and optimizing campaigns frequently to achieve KPI goals and deliver completely
Handling Programmatic Video and Display Campaign trafficking, Campaign optimization & troubleshooting, Media Planning, Reporting, Analysis, and Discrepancy analysis, Media Buying, Demand & Supply Analysis, Post campaign analysis (PCA), Account Management / Client servicing, SLA Management, Audience Onboarding
Collaborating with the team for support and promoting knowledge sharing
Building great working relationships with digital teams to deliver success across briefing, strategy, setup, optimization, reporting processes & invoicing
Supporting teams in advocating good practice, challenging the status quo, and identifying opportunities to improve processes
Consistently learning from leaders in the digital ad revolution and gaining in-depth understanding of the programmatic landscape
Working with sales team to implement and oversee ad campaigns across different platforms
Assisting in day-to-day operations of the operations team and taking ownership of pre-campaign to post-campaign requirements
Managing and being responsible for all campaigns from start to completion
Generating meaningful insights for post-campaign reporting
Incorporating and recommending other aspects of the business including audience planning and insight, products and proprietary media as part of campaign execution
Consistently managing and delivering campaigns for portfolio of customers with highest degree of service, strongest results and without error
Testing and learning different optimization strategies and sharing knowledge with the team
Providing complete support in answering client queries
Preparing process documents whenever needed

Skills

DSPs

Programmatic Video

Programmatic Display

Campaign Trafficking

Campaign Optimization

Media Planning

Media Buying

Audience Targeting

Reporting

Analysis

Discrepancy Analysis

Demand Analysis

Supply Analysis

Post Campaign Analysis

Account Management

Anteriad

B2B marketing solutions using data analytics

About Anteriad

Anteriad provides marketing solutions specifically designed for businesses, focusing on data-driven strategies and analytics. The company collects and analyzes large amounts of data to help clients understand market trends and customer behavior, which in turn allows them to optimize their marketing efforts. Anteriad's services include access to proprietary data and analytics platforms, as well as customized marketing strategies tailored to individual client needs. Unlike many competitors, Anteriad combines a subscription-based model with consultancy services, ensuring a steady revenue stream while also offering personalized support. The goal of Anteriad is to enhance marketing efficiency and improve customer acquisition for its clients across various sectors, including financial services and high-tech industries.

Town of Rye, New YorkHeadquarters

2000Year Founded

$2.4MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Consulting, Enterprise Software, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Parental Leave

Professional Development Budget

Risks

Emerging AI-driven marketing platforms could challenge Anteriad's market position.

Complex EMEA data privacy regulations may hinder Anteriad's multilingual intent solution.

Economic uncertainties in North America could impact demand for Anteriad's services.

Differentiation

Anteriad excels in AI-driven data privacy, ranking high in Neutronian's scores.

The company offers GDPR-compliant multilingual intent solutions, enhancing its EMEA market presence.

Anteriad's leadership team has extensive experience in data-driven B2B marketing.

Upsides

Anteriad's revenue grew 208% over three years, ranking on the Inc. 5000 list.

The company won the Engage B2B Marketing Team of the Year award, boosting its reputation.

Anteriad's Marketing Cloud received the Sammy award for Product of the Year twice.

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