Senior Supervisor, Retail Marketing, Visual Merchandising, Basketball/Jordan GC at Nike

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Fashion, Sportswear, MarketingIndustries

Requirements

Bachelor’s degree
At least five years of directly relevant work experience, including a minimum of two years of leadership experience in Visual Merchandising within a retail urban environment
Strong verbal communication skills and compelling presentation skills
Agile, flexible, and creative thinker
Proficient in office software such as Keynote and PowerPoint
Some travel required for market visits and select door opening setup
Passionate about Jordan and basketball, and familiar with Jordan and hoops culture
Familiar with English and able to write/speak fluently

Responsibilities

Oversee the development and execution of holistic Jordan-only concept and Jordan/Basketball in-concept visual merchandising strategies to elevate the consumer experience
Create seasonal campaign toolkits that can be scaled across various cities in China, including future seasonal VM big ideas
Work with Jordan brand functions, squads, retail brand teams, and Global teams to ensure VM directives meet business needs consistently
Coach, mentor, and lead a team of assessment managers across the marketplace, focusing on maximizing their potential and supporting career development
Develop long- and short-term Visual Merchandising concept strategies and plans to deliver the marketplace vision for Jordan/hoops concept in Greater China
Create GC frameworks, plans, and tools by concept and front-of-pack (FOP)
Cooperate with merchandising on assortment strategies and opportunities
Reset and pilot projects for Jordan/hoops/BB through Visual Merchandising from consumer insights
Redefine and prioritize concept team responsibilities based on current team capabilities and strategic focus
Set and lead the vision for the Retail Lab of the future to support the shape of the season by driving innovative product and consumer experiences for city clusters
Define clear working processes with cross-functional teams and ensure smooth operations
Deliver VM Jordan, Hoops, BB in-concept directives by seasonal flow
Kick off CLC projects, conduct zoning reviews, and express clear points of view or suggestions from VM expertise
Work closely with the Global team to turn directives into decks and download them to city teams
Enhance the direction and execution of top doors

Skills

Visual Merchandising

Retail Marketing

Concept Strategy

Team Leadership

Mentoring

Campaign Toolkits

Consumer Insights

Cross-Functional Collaboration

Pilot Projects

Zoning Review

Seasonal Planning

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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