Senior Strategist, Paid Search - Retail Media Networks at Coder

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, RetailIndustries

Requirements

Bachelor’s degree
4+ years paid search advertising experience and preferably in an agency
Deep expertise in campaign management across retail media marketplaces and Amazon advertising
Proven ability to use data and slides to convey a story about paid search performance
Subject matter expert knowledge of search marketing and the relationship search can play within cross-channel strategies
A curious, strategic/analytical mind that enjoys problem-solving
A born communicator: comfortable sharing ideas in verbal and written form
A positive attitude and willingness to lead new efforts and uncharted territories
A growth-oriented individual who wants to help scale the department
Someone with a passion for testing and challenging the status quo
An early adopter who is ready to lead the pack when it comes to modernizing accounts

Responsibilities

Act as the primary point of contact, both internally and externally, for all things commerce paid search for your client accounts
Lead planning, reporting, and insights for paid search campaigns primarily on retail media networks like Walmart, Target, Instacart, and more. Secondarily on Amazon
Define campaign strategy and deliverable plans that meet or exceed client KPIs including: keyword research, writing ad copy, budgeting, and forecasting
Lead client and agency meetings to present deliverables, campaign strategies, and tactics
Recommend and implement optimizations to existing campaigns to improve overall performance
Analyze and leverage data for campaign wrap-ups and larger reporting deliverables such as QBRs to provide compelling insights and drive campaign strategy
Ongoing understanding of Amazon and other marketplaces, sales acceleration strategy, industry trends, client successes, market activities, and competitors
Brainstorm new ways to improve performance for our clients and contribute to process change and developing best practices
Perform campaign QA on your own campaigns, plus those built by others on the team
Support new business initiatives
Use knowledge and subject matter expertise of paid search, Amazon, and other marketplaces to mentor and guide junior team members

Skills

Paid Search

Retail Media Networks

Keyword Research

Ad Copywriting

Budgeting

Forecasting

Campaign Strategy

Campaign Optimization

Performance Reporting

Client Management

Coder

Cloud-based platform for software development

About Coder

Coder.com provides a cloud-based platform for software development teams, allowing them to shift their work from local computers to cloud servers. This platform streamlines the onboarding process for developers, enabling them to quickly build, test, and compile code using the resources of the cloud. Coder.com prioritizes data security by ensuring that source code and data are kept secure behind the client's firewall, making it an appealing choice for businesses that value both security and efficiency. Unlike many competitors, Coder.com focuses specifically on serving software development teams and enterprises, offering a subscription-based model with tiered pricing plans that cater to different usage levels and features. The goal of Coder.com is to enhance the development process for teams by leveraging cloud infrastructure.

Austin, TexasHeadquarters

2017Year Founded

$75.8MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Medical, dental, & vision

401k with 4% match

Parental leave

$250 Health & wellness monthly stipend

Flexible PTO

Remote work option

Flexible schedule

Risks

Competition from GitHub Codespaces could impact Coder's market share and growth.

Healthcare sector's cybersecurity challenges may deter adoption of cloud solutions.

Pressure from investors for rapid growth may lead to strategic missteps.

Differentiation

Coder offers a secure cloud-based platform for development teams to offload work.

The platform ensures source code and data remain secure behind the client's firewall.

Coder's subscription model provides tiered pricing plans based on usage and features.

Upsides

Recent $35M funding allows expansion of open-source footprint and cloud environments.

Premium plan introduction could attract high-value clients, enhancing revenue streams.

Support for Microsoft Dev Containers enhances user satisfaction and broadens user base.

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