Senior Publishing Strategist, North America - Varsapura at HoYoverse

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Strategic, insights-driven publishing professional experience
Ability to shape publishing and market strategy from early development stages
Expertise in defining target audiences, positioning frameworks, and player segmentation
Experience collaborating with global publishing, development, and research teams
Skills in translating player insights into actionable strategies
Ability to validate gameplay hypotheses through structured player testing and feedback loops
Knowledge of go-to-market planning, pre-launch and live-ops forecasting
Proficiency in providing data-backed insights and scenario analyses
Experience contributing to opportunity sizing, KPI tracking, and prioritization

Responsibilities

Support the development and execution of the North America publishing strategy for HoYoverse’s upcoming UE5 open-world title from early testing to launch and live operations
Define player segmentation, target audiences, and positioning frameworks early enough to influence product direction and feature prioritization
Partner with cross-functional teams to validate gameplay hypotheses through structured player testing and feedback loops
Translate insights from early research into go-to-market plans and long-term publishing roadmaps, grounded in player behavior, category trends, and competitive dynamics
Contribute to pre-launch and live-ops forecasting, including opportunity sizing, KPI tracking, and prioritization
Provide data-backed insights and scenario analyses to inform regional and global strategic decisions
Collaborate closely with headquarters and other regional teams to ensure local strategies align with global vision while resonating with North American players

Skills

Key technologies and capabilities for this role

publishing strategycontent strategycommunity engagementACGmarket analysispublishing operations

Questions & Answers

Common questions about this position

What is the salary range for the Senior Publishing Strategist role?

The compensation is USD 200,000–400,000 per year, depending on experience and fit.

Is this Senior Publishing Strategist position remote or office-based?

This information is not specified in the job description.

What skills are required for the Senior Publishing Strategist role?

The role requires being strategic and insights-driven, with expertise in publishing strategy, market strategy, player insights, audience targeting, positioning, and segmentation.

What is the company culture like at HoYoverse?

HoYoverse emphasizes community at the heart of everything they do, fostering an enthusiastic and inclusive global community that encourages fans to share their passion for ACG through creativity and skills.

What makes a strong candidate for this Senior Publishing Strategist position?

Strong candidates are strategic, insights-driven publishing professionals who can shape publishing and market strategy early in development, collaborate with global teams, and translate player insights into actionable strategies.

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Risks

Competition from companies like NetEase and Tencent is intensifying in Asia.

Gacha mechanics in games may lead to player backlash due to gambling concerns.

Intellectual property theft risks exist in regions with weak IP laws.

Differentiation

HoYoverse excels in creating immersive virtual worlds with rich storytelling.

The company offers a diverse range of products beyond gaming, including animations and music.

HoYoverse's free-to-play model with in-game purchases is highly lucrative.

Upsides

Collaborations with tech companies like UGREEN enhance brand visibility and innovation.

New game updates and characters drive player re-engagement and boost revenue.

Partnerships with artists for soundtracks attract new audiences and cultural impact.

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