Senior Product Marketing Manager | USA, EST | Remote at Grafana Labs

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Open SourceIndustries

Requirements

6+ years of relevant experience (product marketing, solutions marketing, product management)
Experience with marketing and selling to a technical audience
A passion for open source, cloud native, and infrastructure technologies
Proven ability to take on complex projects and efficiently drive them from start to finish
Ability to clearly articulate the value of technical products to customers and sellers alike
Experience leading product or feature launches autonomously as well as part of a team
Comfort working with a variety of internal and external stakeholders in complicated processes
Strong product and technical curiosity that translate to clear packaging, positioning

Responsibilities

Define the go-to-market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
Actively partner with Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information
Own and manage the launch of new products/features relevant to target buyers
Conduct internal and customer research to understand pain points, competition and opportunities
Enable go-to-market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects
Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey

Skills

Product Marketing

Go-to-Market

Messaging

Positioning

Market Research

Customer Needs

Open Source Strategy

Value Proposition

Buyer Enablement

Sales Enablement

Grafana Labs

Observability and monitoring solutions provider

About Grafana Labs

Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, including large enterprises and individual developers, particularly in sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools for monitoring and visualizing data, ensuring that digital services are reliable and efficient.

New York City, New YorkHeadquarters

2014Year Founded

$783.2MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

30 days of paid vacation each year on top of national holidays, parental leave, & sick leave

Health coverage

4% contribution match on our 401(k)

$1,500 learning and development stipend

Udemy subscription

Complimentary subscription to Headspace

Discounts on a wide variety of services, including entertainment, food, and fitness.

Remote Work Option

Global Employee Assistance Program

Risks

Increased competition from Datadog, Dynatrace, and New Relic pressures Grafana to innovate.

Recent critical security vulnerabilities could affect customer trust and adoption.

Rapid regional expansion may strain resources and impact service quality.

Differentiation

Grafana Labs offers a unique open-source observability platform with extensive customization.

The company provides both self-managed and fully managed observability solutions for diverse needs.

Grafana Labs integrates AI to enhance data analysis and monitoring capabilities.

Upsides

Grafana Labs raised $270M, boosting its valuation to over $6 billion in 2024.

The company surpassed $250M in annual recurring revenue with over 5,000 customers.

Expansion into Southeast Asia shows Grafana's commitment to localized cloud services.

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