Senior Product Marketing Manager, PLG & Trials at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, AIIndustries

Requirements

8+ years of experience in product marketing, growth marketing, or a related role
Proven track record leading Product-Led Growth motions for SaaS, with measurable success in driving trial adoption and conversion
Strong understanding of self-serve customer journeys, onboarding frameworks, and trial-to-paid metrics
Strategic thinker with hands-on experience in growth experimentation and funnel optimization to generate a strong demand pipeline
Exceptional cross-functional collaborator, able to influence and align diverse stakeholders
Strong storytelling and positioning skills, with the ability to distill complex concepts into clear, outcome-oriented messaging
Analytical mindset; confident using data to generate insights and make decisions
Combining qualitative and quantitative data analysis to make strategic decisions
Expert communicator across written and visual communication including PowerPoint, Web Marketing, Marketing communications, and more
Project and program management skills including performance measurement, timeline, work management, scaling, and reporting
Skills in automating work to increase your own output and that of your ecosystem

Responsibilities

Establish the vision and framework for Adobe GenStudio’s self-serve trial motion, integrating insights from leading SaaS and AI-driven GTM models
Translate strategy into execution by designing, launching, and optimizing trial experiences that accelerate adoption and improve conversion rates
Partner with sales and field teams to ensure trial programs directly support pipeline generation, deal acceleration, and conversion to paid adoption
Apply growth marketing principles to take new trial experiences from inception to scale — building, testing, and refining programs that drive customer activation and adoption
Conduct research, analyze data, and synthesize customer feedback to refine both strategy and execution of self-serve trials motion
Collaborate with product, engineering, design, sales, and growth teams to ensure seamless trial implementation and integration into Adobe’s broader GTM approach
Lead A/B testing, funnel analysis, and telemetry-driven insights to optimize trial effectiveness
Act as an internal advisor and external advocate for PLG in the age of AI, ensuring Adobe leads the market in trial-driven SaaS adoption

Skills

Key technologies and capabilities for this role

Product MarketingPLGGenAISaaSSelf-Serve TrialsGTMConversion OptimizationTrial Experiences

Questions & Answers

Common questions about this position

What experience level is required for this Senior Product Marketing Manager role?

The role requires 8+ years of experience in product marketing, growth marketing, or a related role.

What key skills are needed for the PLG & Trials position?

Candidates need a proven track record leading Product-Led Growth motions for SaaS, with measurable success in driving trial adoption and conversion, plus a strong understanding of self-serve trials.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Senior Product Marketing Manager role?

A strong candidate has successfully led PLG initiatives, understands SaaS trial-to-conversion dynamics, and can shape exceptional self-serve customer journeys with hands-on execution.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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