Senior Product Marketing Manager at Plaid

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, B2B, Customer Support, AIIndustries

Requirements

5+ years of product marketing experience at B2B startups focusing on SMB and midmarket sales (bonus if previously sold to developers)
Expertise in crafting compelling messaging for mid-market customers and decision-makers
Expertise in developing collateral for sales team with competitive positioning and objection handling
Exceptional organizational and project management skills to juggle multiple projects simultaneously
Entrepreneurial with a high-ownership mindset; thrive in fast-paced, high-growth environments
Analytical, structured, and logical thinker
Strong creative flair and design instinct
Highly driven and ambitious; want to win
Love new experimental approaches and happy to try new things
Comfortable with ambiguity in an early-stage company
Excited about AI transforming customer support
Interested in working in person (hybrid with 3 days/week in SF office, plus customer visits and in-person sessions)

Responsibilities

Partner with Sales to hit their targets by ensuring messaging and positioning is loud, clear, and relevant for target audience of support leaders and support engineers
Own creation of customer-facing collateral including pitch decks, case studies, solution briefs, and website content
Make product launches translate into sales pipeline
Conduct market, competitor, and customer research to inform product positioning and roadmap
Ensure differentiation in a crowded market with a clear value proposition
Sharpen product messaging and ensure consistent application across all touchpoints for clear, consistent recognition and perception of Plain

Skills

Key technologies and capabilities for this role

Product MarketingMessagingPositioningSales EnablementPitch DecksCase StudiesSolution BriefsWebsite ContentProduct LaunchesMarket ResearchCompetitor ResearchCustomer Research

Questions & Answers

Common questions about this position

What is the work location and schedule for this role?

This role is hybrid with 3 days a week in the SF office. The company has offices in SF and London, and because of close work with European teammates, the day starts early with quiet afternoons for focused work.

What experience is required for this position?

Candidates need 5+ years of product marketing experience at B2B startups focusing on SMB and midmarket sales, with bonus points for selling to developers. Expertise in crafting compelling messaging for mid-market customers, developing sales collateral with competitive positioning, and exceptional organizational and project management skills are also required.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Plain?

Plain is a small, tight-knit crew that thrives in fast-paced, high-growth environments with a high-ownership mindset. They embrace entrepreneurial spirit, experimental approaches, early starts due to European collaboration, and quiet afternoons for focused work.

What makes a strong candidate for this Senior Product Marketing Manager role?

Strong candidates have an analytical, structured, logical mindset combined with strong creative flair and design instinct, are highly driven and ambitious, and excel at juggling multiple projects in a fast-paced startup.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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