Product Marketing Manager, Competitive Intelligence
CrestaSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Fintech, PaymentsIndustries
Requirements
Candidates should have over 4 years of experience in product marketing, competitive intelligence, or go-to-market strategy roles within high-growth B2B SaaS companies. Proven experience in win/loss analysis, competitor research, and sales enablement is required, along with strong storytelling and content creation skills for decks, documents, campaigns, and enablement tools. A bias for action, commercial savviness, and the ability to thrive in fast-paced environments are essential, as is the capacity to balance short-term go-to-market execution with long-term strategic insight and bold decision-making.
Responsibilities
The Senior Product Marketing Manager will lead the competitive intelligence program end-to-end, tracking key players and emerging threats across product, pricing, go-to-market, and narrative strategies to translate market dynamics into actionable insights. Responsibilities include maintaining always-on battlecards and teardowns, running competitive debriefs, and briefing executives on strategic threats. The role involves partnering with Revenue Marketing to design and launch compete-first campaigns, influencing messaging, content, and targeting for competitive plays, and creating frameworks for compete activation across channels. Additionally, the manager will build a closed-loop win/loss program to diagnose competitive friction points, inform go-to-market and product roadmap decisions with strategic insights, and enable go-to-market teams with training and play-ready narratives to dismantle competitor value propositions and handle objections.
Skills
Product Marketing
Competitive Intelligence
Market Dynamics
Go-to-Market Strategy
Messaging
Campaigns
Sales Enablement
Market Analysis
Strategic Planning
Competitive Analysis
Battlecards
Narrative Crafting
Paddle
Platform for SaaS billing and compliance
About Paddle
Paddle simplifies software sales for SaaS companies by providing a platform that manages billing, payments, tax compliance, and customer support. Its tools allow developers to focus on product development instead of administrative tasks. Paddle's all-in-one solution includes payment processing, subscription management, invoicing, and compliance with international tax laws, helping clients streamline operations and scale efficiently. The company earns revenue through transaction fees and subscription plans, aligning its success with that of its clients. Paddle's platform is flexible, easy to configure, and offers extensive API documentation for seamless integration. It also supports webhook notifications for real-time updates. The goal of Paddle is to be a vital partner for software companies aiming to grow internationally while managing the complexities of tax and compliance.
London, United KingdomHeadquarters
2012Year Founded
$283.4MTotal Funding
SERIES_DCompany Stage
Enterprise Software, FintechIndustries
201-500Employees