Senior Product Marketing Manager - Competitive Intelligence

The Senior Product Marketing Manager will lead the competitive intelligence program end-to-end, tracking key players and emerging threats across product, pricing, go-to-market, and narrative strategies to translate market dynamics into actionable insights. Responsibilities include maintaining always-on battlecards and teardowns, running competitive debriefs, and briefing executives on strategic threats. The role involves partnering with Revenue Marketing to design and launch compete-first campaigns, influencing messaging, content, and targeting for competitive plays, and creating frameworks for compete activation across channels. Additionally, the manager will build a closed-loop win/loss program to diagnose competitive friction points, inform go-to-market and product roadmap decisions with strategic insights, and enable go-to-market teams with training and play-ready narratives to dismantle competitor value propositions and handle objections.