Senior Product Marketing Manager at Qualia

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate Technology, PropTechIndustries

Requirements

Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS
Proven experience in go-to-market planning, product launch execution, and creating compelling content
Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning
Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills
Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
Experience with fintech and/or the title industry is a plus

Responsibilities

Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns
Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of Shield and Connect
Partner with sales teams to develop effective tools, training, and content that empowers them to communicate the value of Shield and Connect to prospects and customers. Create and deliver presentations, sales collateral, and case studies that show customer success
Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyProduct LaunchesMessagingPositioningSales EnablementContent CreationCustomer Case StudiesWebinarsSales CollateralCross-Functional Collaboration

Questions & Answers

Common questions about this position

What experience level is required for the Senior Product Marketing Manager role?

A minimum of 5-7 years of product marketing experience is required, preferably within B2B SaaS.

What are the key responsibilities of this position?

The role involves creating go-to-market strategies, producing value propositions and content like product decks and case studies, partnering with sales for enablement, gathering customer feedback, and collaborating cross-functionally.

What skills make someone a strong fit for this role?

Strong candidates have proven go-to-market and product launch experience, exceptional communication skills for messaging, cross-functional collaboration abilities, and project management skills in a fast-paced environment.

Is this a collaborative team environment?

Yes, the role is highly collaborative, partnering closely with Product, Sales, Marketing, Customer Success, and other cross-functional teams in a fast-paced, dynamic setting.

What is the salary or compensation for this position?

This information is not specified in the job description.

Qualia

Business intelligence and data visualization solutions

About Qualia

Qualia Data Sciences focuses on providing business intelligence and data visualization solutions to enhance business operations through advanced analytics. Their main products include BusinessQ, which offers tools for data discovery and visualization, and Seery, an AI-driven platform that aids in data-driven decision making. They also create specialized analytics applications for Clover POS systems, which generate detailed reports and dashboards for various operational and payment processing needs. Qualia primarily serves clients in the US and Europe, but is open to forming global partnerships. Their revenue model is based on software licensing and service fees, with income generated from subscriptions and custom analytics solutions.

Zagreb, CroatiaHeadquarters

2015Year Founded

N/ACompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1-10Employees

Benefits

Health Insurance

401(k) Retirement Plan

Commuter Benefits

Professional Development Budget

Parental Leave

Unlimited Paid Time Off

Risks

Emerging AI-driven analytics platforms offer similar services at lower costs, threatening market share.

Rapid AI technology evolution may outpace Qualia's offerings, requiring continuous innovation.

Data privacy concerns and regulations in the US and Europe could impact data collection.

Differentiation

Qualia offers specialized analytics apps for Clover POS systems, enhancing payment processing insights.

BusinessQ provides comprehensive data discovery and visualization tools for diverse business needs.

Seery, an AI-driven platform, supports data-driven decision making for businesses.

Upsides

Increased demand for AI-driven analytics in retail boosts Qualia's market potential.

Growing interest in real-time data visualization tools among SMEs benefits Qualia's offerings.

Expansion of cloud-based business intelligence solutions aligns with Qualia's product strategy.

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