Senior Product Marketing Manager at Qualia

Austin, Texas, United States

Qualia Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Real Estate Technology, PropTechIndustries

Requirements

  • Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS
  • Proven experience in go-to-market planning, product launch execution, and creating compelling content
  • Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning
  • Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
  • Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills
  • Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
  • Experience with fintech and/or the title industry is a plus

Responsibilities

  • Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns
  • Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
  • Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of Shield and Connect
  • Partner with sales teams to develop effective tools, training, and content that empowers them to communicate the value of Shield and Connect to prospects and customers. Create and deliver presentations, sales collateral, and case studies that show customer success
  • Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
  • Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy

Skills

Go-to-Market Strategy
Product Launches
Messaging
Positioning
Sales Enablement
Content Creation
Customer Case Studies
Webinars
Sales Collateral
Cross-Functional Collaboration

Qualia

Business intelligence and data visualization solutions

About Qualia

Qualia Data Sciences focuses on providing business intelligence and data visualization solutions to enhance business operations through advanced analytics. Their main products include BusinessQ, which offers tools for data discovery and visualization, and Seery, an AI-driven platform that aids in data-driven decision making. They also create specialized analytics applications for Clover POS systems, which generate detailed reports and dashboards for various operational and payment processing needs. Qualia primarily serves clients in the US and Europe, but is open to forming global partnerships. Their revenue model is based on software licensing and service fees, with income generated from subscriptions and custom analytics solutions.

Zagreb, CroatiaHeadquarters
2015Year Founded
N/ACompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1-10Employees

Benefits

Health Insurance
401(k) Retirement Plan
Commuter Benefits
Professional Development Budget
Parental Leave
Unlimited Paid Time Off

Risks

Emerging AI-driven analytics platforms offer similar services at lower costs, threatening market share.
Rapid AI technology evolution may outpace Qualia's offerings, requiring continuous innovation.
Data privacy concerns and regulations in the US and Europe could impact data collection.

Differentiation

Qualia offers specialized analytics apps for Clover POS systems, enhancing payment processing insights.
BusinessQ provides comprehensive data discovery and visualization tools for diverse business needs.
Seery, an AI-driven platform, supports data-driven decision making for businesses.

Upsides

Increased demand for AI-driven analytics in retail boosts Qualia's market potential.
Growing interest in real-time data visualization tools among SMEs benefits Qualia's offerings.
Expansion of cloud-based business intelligence solutions aligns with Qualia's product strategy.

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