Senior Product Marketing Manager - 12 month FTC at Frontify

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing Technology, Brand ManagementIndustries

Requirements

6+ years of experience in Product Marketing roles, with several years in B2B SaaS (experience in marketing technology is a plus)
Experienced in collaborating closely with Product Managers, commercial teams, and cross-functional teams
Passionate about understanding the product in-depth and sharing that knowledge
Ability to work in a hybrid format, on-site in London or St. Gallen office 2 times a week

Responsibilities

Act as a proactive advocate for Frontify’s product by sharing product features, use cases, and insights across the company
Utilize tools like Loom and Screenstudio for engaging video overviews, and join or host meetings to share knowledge, answer questions, and deepen team alignment
Maintain close relationships with key stakeholders in Product, Marketing, and Commercial teams to create effective enablement materials and ensure alignment with strategic goals
Manage communication to keep everyone informed and aligned across product initiatives
Take lead on go-to-markets and create clear value propositions and marketing plans
Gather and synthesize customer and market insights, providing feedback to product teams to inform development and enhance product-market fit
Bring data and findings to life to drive decisions and fuel impactful product and feature updates
Collaborate with the Marketing team to support external campaigns for new product features and updates, leveraging insights to align messaging with product goals and user needs
Translate technical specifications into benefit-led messaging that resonates with users and business stakeholders
Use tools such as Figma, Gong, Amplitude, and Salesforce to manage projects, analyze data, and create presentations, focusing on data-driven decision-making and content creation

Skills

Key technologies and capabilities for this role

Product MarketingMessagingValue PropositionsCustomer InsightsMarket AnalysisProduct FeaturesUse CasesContent StrategyCross-functional CollaborationBrand Management

Questions & Answers

Common questions about this position

What is the employment type for this Senior Product Marketing Manager role?

This is a 12-month Fixed Term Contract (FTC) position.

Where are Frontify's offices located, and is this role remote?

Frontify has headquarters in St. Gallen, Switzerland, and offices in London and New York City. The job description does not specify if this role is remote or requires office presence.

What skills are needed for the Senior Product Marketing Manager position?

Key skills include championing the customer perspective, translating technical capabilities into compelling value propositions, gathering customer and market insights, creating go-to-market plans, and collaborating with Product and Marketing teams.

What is the company culture like at Frontify?

Frontify has a vibrant culture built on creativity, collaboration, inclusion, and joy. The team is motivated, collaborative, innovative, and diverse, including Designers, Product Managers, and Developers from around the world.

What makes a strong candidate for this role?

Strong candidates should have experience advocating for products, building stakeholder relationships, leading go-to-market strategies, synthesizing market insights, and collaborating across teams to drive product growth.

Frontify

Comprehensive brand management software platform

About Frontify

Frontify provides a platform for businesses to manage and enhance their brand identity. The software consolidates all aspects of brand management, making it easy for companies to maintain consistency in their marketing efforts. It is particularly useful for brand leaders and marketing teams, whether in-house or remote, who require a centralized solution. The platform integrates with popular design, communication, productivity, and marketing tools, making it adaptable for various industries. Frontify operates on a software-as-a-service (SaaS) model, allowing users to pay a subscription fee for access to the software, which is regularly updated based on user feedback. Users can customize the platform to fit their specific brand needs, including creating custom content blocks and utilizing 3D visualizations. The goal of Frontify is to provide businesses with the necessary tools to create and maintain a unique and consistent brand identity.

St. Gallen, SwitzerlandHeadquarters

2013Year Founded

$78.4MTotal Funding

SERIES_CCompany Stage

Enterprise Software, DesignIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Home Office Stipend

Risks

Restructuring may lead to internal confusion and inefficiencies in roles and responsibilities.

Integration of TwicPics may distract from core brand management focus and resource allocation.

New creative design director may risk misalignment with existing brand strategies and culture.

Differentiation

Frontify offers a comprehensive brand management platform with customization and integration capabilities.

The platform supports real-time collaboration, ideal for remote and distributed teams.

Frontify's acquisition of TwicPics enhances its visual content management capabilities.

Upsides

Growing demand for integrated brand management solutions aligns with Frontify's offerings.

The shift towards digital-first branding increases demand for Frontify's digital asset management.

Frontify's platform supports cross-functional collaboration, meeting market trends for team integration.

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