Director, Loyalty Marketing
Nutrafol- Full Time
- Senior (5 to 8 years)
Candidates should possess 6+ years of product management experience, ideally with a focus on loyalty, rewards, or customer engagement programs, and a data-oriented mindset with the ability to translate insights into actionable product strategies. Strong communication skills and the ability to work cross-functionally with diverse teams are also required, along with a proactive, solutions-oriented attitude and a desire to innovate and improve the customer experience. Knowledge of crypto or fintech industries is an advantage, but not required; a passion for the future of loyalty in digital finance is key.
As a Loyalty Product Manager, you will develop and lead the strategic roadmap for our loyalty and rewards products, ensuring alignment with overall business objectives, and drive the full product lifecycle from concept to launch, collaborating with engineering, design, analytics, and marketing teams. You will continuously gather user feedback and analyze program performance to inform feature enhancements and new product development, and stay ahead of market trends and competitive offerings to ensure our loyalty programs are innovative and deliver high value to users. Managing and optimizing existing loyalty features while exploring new opportunities for growth and improvement are also part of the role.
Cryptocurrency trading and financial services platform
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.