Senior Product Manager, Digital Marketing at Entrata

Lehi, Utah, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Property Management, Real EstateIndustries

Requirements

Bachelor's degree in Computer Science, Engineering, Business Administration, Marketing, or a related field
2+ years of experience in product management, with a focus on digital marketing, ad-tech, or related software solutions
Fluent in applied AI and LLMs across the SDLC, with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale
Proven track record of successfully managing the end-to-end product lifecycle, from concept to launch and iteration
Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions
Excellent communication and collaboration skills, with the ability to effectively engage with stakeholders
Previous experience working with cross-functional, geographically dispersed teams and enterprise customers

Responsibilities

Collaborate with cross-functional teams including engineering, design, and marketing to define product requirements, prioritize features, and drive product roadmap execution for Entrata’s digital marketing solutions
Lead cross-functional teams in the end-to-end product development lifecycle, integrating AI capabilities to enhance user experiences and streamline processes
Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs
Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and in India
Spearhead the development and deployment of AI algorithms for marketing optimization, working closely with data scientists and engineers to refine models and improve lead qualification accuracy
Conduct market research and competitive analysis to identify trends, opportunities, and areas for innovation within the property management digital marketing and advertising space
Monitor key performance metrics, such as CPAL, and user feedback to iterate on product enhancements, address pain points, and drive continuous improvement across our digital marketing product suite
Work directly with customers and prospects to evangelize the solutions you build and drive adoption and PLG

Skills

Key technologies and capabilities for this role

Product ManagementAISEODigital MarketingDigital AdvertisingProduct RoadmapFeature PrioritizationCross-functional CollaborationProduct Requirements

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills are required for the Senior Product Manager role?

Key skills include collaborating with cross-functional teams (engineering, design, marketing), leading product development lifecycle with AI integration, defining product vision and roadmaps, developing product requirements and user stories, conducting market research and competitive analysis, and monitoring metrics like CPAL.

What is the company culture like at Entrata?

Entrata features transparent communication values, executive town halls, and a global team of 2200+ members who embody intelligence, adaptability, and active engagement; they uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives.

What makes a strong candidate for this Product Manager position?

A strong candidate has experience leading cross-functional teams in product development, particularly with AI-driven solutions for digital marketing, ability to define product strategy and roadmaps, conduct market research, and optimize metrics like CPAL in the property management space.

Entrata

Property management software with integrated tools

About Entrata

Entrata provides property management software that simplifies the management of apartment communities. Its platform offers a single-login access to various online tools, including websites, mobile apps, payment processing, lease signing, accounting, and resident management. This software allows property management companies to operate more efficiently by integrating with third-party applications through an open API, enabling customization of their technology solutions. Unlike many competitors, Entrata focuses on creating a comprehensive suite of tools that enhance both operational efficiency and resident experiences. The goal of Entrata is to streamline property management processes and improve the overall experience for both property managers and residents.

Lehi, UtahHeadquarters

2003Year Founded

$493.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Flexible Work Hours

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Parental Leave

Employee Discounts

Risks

'Inception Fraud' poses a significant risk to property management companies, including Entrata.

The convergence of hospitality and residential technology increases competition in the multifamily market.

New tech-enabled hospitality companies can challenge Entrata's market position.

Differentiation

Entrata offers a single-login, open-access platform for property management.

The platform integrates with third-party applications through an open API.

Entrata serves over 20,000 apartment communities with comprehensive management tools.

Upsides

Entrata's partnership with Freddie Mac enhances residents' financial stability through credit-building.

The integration with Respage boosts marketing and automation capabilities for property managers.

Entrata's expanded API program facilitates seamless technology integrations with partners like Hott Solutions.

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