Senior Product Marketing Manager, Data & Platform
BoulevardFull Time
Senior (5 to 8 years)
Candidates should have 6+ years of product management experience, preferably in B2B SaaS or platforms using behavioral data for automation or messaging. Strong analytical skills, comfort with metrics dashboards, and experience using data to shape direction and evaluate impact are essential. Proven ability to lead feature development independently, reduce scope, and deliver successful outcomes with tight teams is required. Exceptional written communication and decision-framing abilities, especially in remote and async-first environments, are also necessary. A technical background with the ability to build basic web applications, write scripts, and work with engineering teams on data models, APIs, and performance requirements is a plus. Experience using or developing AI-powered tooling in product workflows is also a plus.
The Senior Product Manager will identify and validate customer problems through user research, usage analytics, partner insights, and AI-powered discovery tools. They will rapidly prototype and run focused experiments to test hypotheses and de-risk new ideas. Responsibilities include leading cross-functional planning by aligning Engineering, Design, and business stakeholders around clear product goals and trade-offs. The role involves driving feature strategy and influencing roadmaps by proposing initiatives rooted in customer impact and market opportunity. This includes breaking down complex projects into incremental, testable releases and collaborating closely with Tech Leads and Designers to shape solutions. The Product Manager will use AI-enhanced tools to increase speed and creativity in product workflows, define product success metrics, and track adoption, engagement, and retention. They will also create and maintain clear product documentation, mentor peers, and may take on Technology Lead responsibilities for specific initiatives, including data modeling, prototyping, coordinating engineering work, and managing delivery risks. Translating complex technical concepts between engineering teams and non-technical stakeholders is also a key responsibility.
Marketing automation for customer engagement
Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that enhances customer connections and engagement. Unlike many competitors, Customer.io offers A/B testing and professional support services to optimize marketing strategies. The goal is to empower businesses to send data-driven messages that improve customer engagement and drive revenue.