Senior Product Manager, Client Adoption at ibotta

Denver, Colorado, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, Advertising, Performance MarketingIndustries

Requirements

5+ years in product management (including 3+ years owning onboarding, adoption, or end-user experiences)
3+ years in SaaS or ad/marketing-tech environments, ideally performance marketing or retail media
BA/BS in business or technology required
Deep UX expertise—journey mapping, self-service patterns, and A/B testing
Data- and technically fluent: comfortable with dashboards, architecture conversations, and translating APIs/trade-offs for business audiences—even when data is imperfect
Proven record accelerating self-service adoption and time-to-value for enterprise or mid-market clients
Exceptional communicator and ruthless prioritizer who aligns cross-functional stakeholders and isn’t afraid to say “no” to protect long-term impact
Measured by outcomes like % of campaigns launched via self-service, time to first campaign, setup drop-off, repeat usage/retention, and self-service satisfaction
Experience in the following areas a strong plus: leading managed-service → self-service transitions, building API-first platforms, prototyping with AI tools (e.g., Lovable, v0, Figma Make)
Candidates must live in the United States (hybrid position in Denver, Colorado requiring 3 days in office: Tuesday, Wednesday, and Thursday)

Responsibilities

Define and execute the product strategy for client adoption within Ibotta’s performance marketing platform, the IPN portal, including product vision, roadmap, and goals, in collaboration with cross-functional leaders and peers
Own the client onboarding and activation experience across the IPN portal, optimizing for speed to first campaign, ease of setup, and early value realization
Develop and refine self-service campaign creation tools, including asset upload and campaign preview flows, ensuring usability for both external clients and internal teams
Lead the connected journey across Campaign Manager and adjacent portal experiences, such as performance reporting, account settings, and post-campaign optimization – making it seamless and intuitive
Balance the needs of a hybrid delivery model (self-serve vs. managed service), designing unified tools that are flexible and collaborative for various user types
Use data insights and client feedback to remove friction from the campaign setup process, reducing drop-off and boosting repeat campaign creation
Partner closely with Experimentation PMs and Data Science to build, test, and scale features like predictive CPID models and campaign velocity to guide and simplify client-led campaign setup
Collaborate cross-functionally with Design, Engineering, Analytics, Sales, and Product Marketing to ensure end-to-end client success and adoption
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Skills

Key technologies and capabilities for this role

Product StrategyProduct RoadmapB2B OnboardingSelf-Service ToolsCampaign ManagementUX OptimizationPerformance ReportingData InsightsClient FeedbackMarketing Technology

Questions & Answers

Common questions about this position

Is this position remote or hybrid, and what's the office requirement?

This is a hybrid position located in Denver, Colorado, requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What experience is required for this Senior Product Manager role?

Candidates need 5+ years in product management (including 3+ years owning onboarding, adoption, or end-user experiences) and 3+ years in SaaS or ad/marketing-tech environments, ideally performance marketing or retail media. A BA/BS in business or technology is required.

What are Ibotta's core values?

Ibotta’s Core Values are Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

What skills make a strong candidate for this role?

Strong candidates have deep UX expertise in journey mapping, self-service patterns, and A/B testing, along with data- and technically fluency for dashboards, architecture conversations, and translating APIs/trade-offs. User-obsessed, data-driven product leaders with B2B onboarding expertise and ad/marketing tech growth experience stand out.

What is the salary or compensation for this position?

This information is not specified in the job description.

ibotta

Shopping rewards app for cash-back offers

About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.

Denver, ColoradoHeadquarters

2012Year Founded

$58.4MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Risks

Increased competition from platforms like Rakuten and Honey could dilute market share.

Reliance on major retailers means disruptions could significantly impact revenue.

Rapid expansion in Denver may lead to increased operational costs and financial strain.

Differentiation

Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.

The Ibotta Performance Network delivers coordinated promotions across multiple platforms.

Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.

Upsides

Ibotta's user base grew by 158%, indicating strong consumer engagement.

Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.

Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.

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