Senior Product Manager at DraftKings

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Sports Betting, TechnologyIndustries

Requirements

At least 5 years of product management experience, ideally in consumer-facing platforms
Experience designing customer journeys that balance usability, personalization, and revenue impact
Strong technical fluency and comfort working with engineering and data teams on architecture and tooling
A data-driven mindset with experience running A/B tests and interpreting results to drive decisions
Strategic thinking and executional rigor, with the ability to prioritize and pivot in fast-paced environments
Excellent communication skills with a proven ability to influence across functions and levels
Ability to thrive in ambiguity, quickly structuring problems and driving toward solutions
A passion for customer experience and a relentless focus on quality and value

Responsibilities

Own the vision, roadmap, and execution for the Promotions product area across Sportsbook
Design and ship scalable promotional mechanics that enhance engagement without disrupting user flow
Partner with Engineering to deliver reusable APIs, tools, and libraries that unlock promotional agility
Collaborate with Analytics and Data Science to optimize promo effectiveness through experimentation and personalization
Elevate the perceived value of promotions by improving visibility, clarity, and customer feedback loops
Define and track KPIs that measure promo adoption, performance, and profitability
Balance promotional impact with business outcomes, driving strategy to increase incentivized handle
Act as a thought leader across the organization on how to grow customer value through promotions

Skills

Product Management

Roadmap Planning

Promotions

Sportsbook

APIs

Experimentation

Personalization

KPIs

A/B Testing

Cross-functional Collaboration

Analytics

Data Science

User Engagement

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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